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Priyali is an Associate professor of marketing at the University of North Texas. We discuss her research on implanted memories as it relates to marketing amongst other things. 

This is a great show so don't miss it! 

Priyali Rajagopal - Associate Professor of Marketing

Motivated Reconstruction: The effect of brand commitment on false memories

Research Spotlight: Real ads, false memories

I Imagine, I Experience, I Like: The False Experience Effect 

 

Podcast Music: Rock Angel by Joakim Karud