Wonder Why SEO and Public Relations REALLY Matters?

Social PR Secrets by Lisa Buyer

English - November 09, 2021 08:11 - 16 minutes - 14.9 MB - ★★★★★ - 9 ratings
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Previous Episode: That's so Meta, Is the Metaverse the Next Big Thing?

Next Episode: Stella Bayles: CoverageBook Gives PR Reporting a Meta Makeover

Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots.

If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets.

In this episode, you will learn:

How does SEO PR help influence backlinks
Why your website should have its own online newsroom
Inferred links
Earned links
Google My Business
Google News and how to get in it
Researching your audience

Souces mentioned

Coverage Book
Google My Business
Google News
Spark Toro
Google Analytics

If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology.