Sarah Evans Shares How Brands Should Use Instagram

Social PR Secrets by Lisa Buyer

English - December 31, 2019 06:00 - 19 minutes - 17.7 MB - ★★★★★ - 9 ratings
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Previous Episode: Going Mobile! Snapchat Social PR Secrets for Brands with Nick Cicero

Next Episode: Charlie Gilkey on the Zen of Business Coaching

How can brands get media publicity from Instagram?

In this episode of Social PR Secrets, Lisa Buyer interviews PR and Social Media expert Sarah Evans, who shares her tips on how brands can best utilize Instagram’s features. Sarah is a social correspondent, live web show host, and owner of Sevans Strategy a new media consultancy.

In this episode, Sarah and Lisa discuss the importance of editorial calendars and how to build your Instagram profile for better contact efficiency. Sarah also gives tips on how you can organize your phone to match your social media strategy and answer the question on everyone’s minds: how do you beat the Instagram algorithm?

“I always go back to the editorial calendar. It sounds old school but it’s so important, even today.” - Sarah Evans

Some topics discussed in this episode include:

Optimizing Instagram’s contact feature
How brands can best use Instagram stories
The importance of editorial calendars
Getting publicity through Instagram
Why you should promote your posts
Social media tools and apps

Contact Sarah:

Sarah’s Facebook
Sarah’s Instagram
Sarah’s Twittter
Sarah’s LinkdIn

Twitter Mentions

@prsarahevans