Peter Shankman’s Tips to Create Zombie Loyalists

How can you generate customer loyalty?

One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help!

In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. 

This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion. 

Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s.

“Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman

Some topics discussed in this episode include:

Don’t be a social media apologist
Focus on creating a great experience
Be careful about what you post - it’ll be part of your brand forever
Everyone hates self-promotion, but everyone loves help
How to be at the top of the list people call for help
How to always be hirable, without needing to be perfect
Advice for anyone starting their careers

Contact Peter Shankman:

https://www.shankman.com
Peter’s Facebook
Peter’s Twitter
Peter’s Instagram
Peter’s LinkedIn
Peter’s Youtube channel 

More from Peter:

Faster than Normal podcast
Online community and coaching for entrepreneurs- ShankMinds: Breakthrough
Books:

Faster than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain
Zombie Loyalists: Using Great Service to Create Rabid Fans
Nice Companies Finish First: Why Cutthroat Management Is Over - and Collaboration Is In
Customer Service: New Rules for a Social Media World
Can We Do That?! Outrageous PR Stunts That Work - And Why Your Company Needs Them

References and links mentioned:

Twitter
LinkedIn

Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspir

How can you generate customer loyalty?

One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help!

In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. 

This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion. 

Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s.

“Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman

Some topics discussed in this episode include:

Don’t be a social media apologist
Focus on creating a great experience
Be careful about what you post - it’ll be part of your brand forever
Everyone hates self-promotion, but everyone loves help
How to be at the top of the list people call for help
How to always be hirable, without needing to be perfect
Advice for anyone starting their careers

Contact Peter Shankman:

https://www.shankman.com
Peter’s Facebook
Peter’s Twitter
Peter’s Instagram
Peter’s LinkedIn
Peter’s Youtube channel 

More from Peter:

Faster than Normal podcast
Online community and coaching for entrepreneurs- ShankMinds: Breakthrough
Books:

Faster than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain
Zombie Loyalists: Using Great Service to Create Rabid Fans
Nice Companies Finish First: Why Cutthroat Management Is Over - and Collaboration Is In
Customer Service: New Rules for a Social Media World
Can We Do That?! Outrageous PR Stunts That Work - And Why Your Company Needs Them

References and links mentioned:

Twitter
LinkedIn

Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!