Kendall Bird and Katy Katz on Persona Profiles

What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment while a persona is when you take all of your data and turn it into a person. 

 

Lisa Buyer sat down with Kendall Bird and Katy Katz to talk about personas and why they matter. At the time of this interview, Kendall and Katy worked at Collegis Education. Nowadays, Kendall is currently the Social Media Manager at DKY, and Katy is the Director of Account Strategy at Marketing Refresh. 

 

Kendall and Katy discuss what exactly a persona is, how to create one, and what it should include. Learn what they say are the five things you need to know about personas.

To follow along with Kendall and Katy’s presentation on persona profiles click here. 

“A persona is really taking all of your data and turning it into a person that represents a chunk of your market” - Katy Katz

 

Some topics discussed in this episode include:

What is a persona profile
How to create a persona
Five things to remember about personas
Multiple personas
Promotions and Contests 
Dos and don'ts

 
Contact Kendall

Kendall’s LinkedIn
Kendall’s Twitter

 

Contact Katy 

Katy’s LinkedIn
Katy’s Twitter

 

References and Links Mentioned

Kendall and Katy’s Presentation 

Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of t

What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment while a persona is when you take all of your data and turn it into a person. 

 

Lisa Buyer sat down with Kendall Bird and Katy Katz to talk about personas and why they matter. At the time of this interview, Kendall and Katy worked at Collegis Education. Nowadays, Kendall is currently the Social Media Manager at DKY, and Katy is the Director of Account Strategy at Marketing Refresh. 

 

Kendall and Katy discuss what exactly a persona is, how to create one, and what it should include. Learn what they say are the five things you need to know about personas.

To follow along with Kendall and Katy’s presentation on persona profiles click here. 

“A persona is really taking all of your data and turning it into a person that represents a chunk of your market” - Katy Katz

 

Some topics discussed in this episode include:

What is a persona profile
How to create a persona
Five things to remember about personas
Multiple personas
Promotions and Contests 
Dos and don'ts

 
Contact Kendall

Kendall’s LinkedIn
Kendall’s Twitter

 

Contact Katy 

Katy’s LinkedIn
Katy’s Twitter

 

References and Links Mentioned

Kendall and Katy’s Presentation 

Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!