Ian Cleary on Content Strategy

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”

 

In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.

 

This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It's all in the details.

“Everybody’s online searching… as a business, for example, how could you not be involved?”.” -Ian Cleary

 

Some topics discussed in this episode include:

Blogging
Using the right platform for your message
Testing shareability across systems
The blog as the nucleus of social media content
Blogging tools
Group posts
Tips on making blog sharing user friendly
Social media management tools
Twitter chat
Denis Yu

 

Contact Ian Cleary:

Razor Social
Cleary’s Facebook
Cleary’s Twitter
Cleary’s LinkedIn

 

More from Cleary:

https://socialprchat.com/ian-cleary-social-media-management-tips/

 

References and links mentioned:

SEMrush 

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”

 

In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.

 

This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It's all in the details.

“Everybody’s online searching… as a business, for example, how could you not be involved?”.” -Ian Cleary

 

Some topics discussed in this episode include:

Blogging
Using the right platform for your message
Testing shareability across systems
The blog as the nucleus of social media content
Blogging tools
Group posts
Tips on making blog sharing user friendly
Social media management tools
Twitter chat
Denis Yu

 

Contact Ian Cleary:

Razor Social
Cleary’s Facebook
Cleary’s Twitter
Cleary’s LinkedIn

 

More from Cleary:

https://socialprchat.com/ian-cleary-social-media-management-tips/

 

References and links mentioned:

SEMrush 
BuzzSumo
Hootsuite
Buffer app 
Feedly

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