Greg Jarboe on How to Leverage Video from a Public Relations Standpoint
Social PR Secrets by Lisa Buyer
English - May 01, 2020 06:00 - 34 minutes - 31.9 MB - ★★★★★ - 9 ratingsEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint.
Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and relevant.
In this episode, Greg explains how it’s important to carefully curate video content during these trying times. He advises companies to “do no harm” and make sure to review the messages they are delivering. Communication is key, especially during a crisis. Making a simple selfie-video, even if it only includes the bare minimum, is so important. Tune in to learn more about Greg’s video and public relations hacks.
“Adding a video does better than adding a photo, adding a photo is better than nothing at all” - Greg Jarboe
Some topics discussed in this episode include:
Videos and the pandemic
Leveraging video from a public relations standpoint
Greg’s tips and tricks
Do no harm
Communication during a crisis
Help-content
Paid versus organic
Press release and video
Contact Greg Jarboe
Greg’s Twitter
Greg’s LinkedIn
More from Greg
Book YouTube and Video Marketing
Book Marketing with Social Media
References and Links Mentioned
Youtube
Searchenginejournal
Boots UK
Subscribe to & Review Social PR Secrets Podcast
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!