![Social PR Secrets by Lisa Buyer artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts113/v4/e7/bd/f2/e7bdf258-b2ef-43e7-d888-fe3c8f2a6533/mza_16963626134357527408.png/100x100bb.jpg)
Cathy Hackl on How Live Videos Took Over Social Media
Social PR Secrets by Lisa Buyer
English - November 01, 2019 06:00 - 17 minutes - 15.7 MB - ★★★★★ - 9 ratingsEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How can live videos best help the PR strategy of any brand? What’s the equipment needed for successful streams?
In the second episode of Social PR Secrets, Lisa Buyer sits down with live video expert Cathy Hackl to get the answers to all the live video questions you’ve asked yourself! Cathy is a self-described futurist, speaker, and author. A globally recognized augmented reality, virtual reality, and spatial computing thought leader, Cathy used to work as a communicator at media companies such as CNN, Discovery, and ABC News.
In this episode, Cathy and Lisa discuss how social media managers can best use live videos, why the medium has taken over the world, and how to turn live videos into your own show. Cathy also reveals her favorite live moments and the specificities of different live platforms such as Facebook Live, Instagram Live, and Periscope.
“Live videos are live and authentic, and that’s part of the beauty: don’t think live videos have to be perfectly produced YouTube videos because it’s not YouTube.” -Cathy Hackl
Some topics discussed in this episode include:
Trends in live video
How can social media managers best use live
Why live video has taken over the world
How brands should use live to foster engagement
The difference between personal and brand lives
How to pick the best live platform
Equipment for lives
The most important live streaming moments
How virtual reality will change live video
Contact Cathy Hackl:
CathyHackl.com
Cathy’s Facebook
Cathy’s Twitter
Cathy’s Instagram
More from Cathy:
References and links mentioned:
Musically
Periscope
David Guttenfelder’s North Korea Live
Dan Rather’s Facebook
Oculus Connect 3 Opening Keynote: Mark Zuckerberg
Subscribe to & Review Social PR Secrets Podcast
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!