Adam Singer’s Insider Analytics and Data Advice for Social Media

How can social media managers make the most out of Google Analytics?

To answer this crucial question, Lisa Buyer went to former Google Analytics Advocate and overall data guru, Adam Singer. After his seven years at Google, Adam went on to lead marketing teams at a number of firms. Adam is now the Chief Marketing Officer of a $1B equity fund.

From ROI solutions to strategizing your PR plan using data, this episode of Social PR Secrets covers everything you’ve always wanted to know about analytics. Lisa and Adam delved into the specifics of reporting analytics data to clients, why you should get rid of vanity metrics, and much more! 

Want to get analytics tips from the king of data himself? Listen to this episode, and you might even get some word of wisdom on how to advance your career in marketing!

“To advance your career, develop a sandbox project. This will give you hands-on experience for virtually any project you will want to lead or create.” - Adam Singer

Some topics discussed in this episode include:

Google Analytics
What is conversion?
Solving ROI with Attribution
Google entering the social media game
Measuring social media gains
Tools and tactics for social media management
Keeping up with social trends
The decline of vanity metrics

Contact Adam:

Adam’s Facebook
Adam’s Instagram 
nstagramAdam’s Twitter
Adam’s LinkedIn

References and links mentioned:

Google Analytics
Snapchat
Facebook
Instagram
Twitter

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Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!