Social Media Marketing Podcast artwork

Social Media Marketing Podcast

1,087 episodes - English - Latest episode: 21 days ago - ★★★★★ - 1.4K ratings

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Marketing Business Entrepreneurship social media marketing marketing
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Episodes

How to Create a No-Cost B2B Influencer Marketing Program

April 04, 2024 09:30 - 43 minutes - 39.9 MB

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy. Guest: Justin Levy | Show Notes: socialmediaexaminer.com/609 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Use Benefits as a Competitive Advantage

March 28, 2024 09:30 - 37 minutes - 34.1 MB

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss. Guest: Allen Weiss | Show Notes: socialmediaexaminer.com/608 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Product Marketing Strategy: How to Build Multi-Million Dollar Businesses

March 21, 2024 09:30 - 45 minutes - 41.5 MB

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan. Guest: Noah Kagan | Show Notes: socialmediaexaminer.com/607 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Behind the Scenes: How Social Media Examiner Does Marketing

March 14, 2024 09:30 - 41 minutes - 38.2 MB

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly. Guest: Ali Kelly | Show Notes: socialmediaexaminer.com/606 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email Marketing Tactics That Work

March 07, 2024 10:30 - 46 minutes - 42.5 MB

Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson. Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/605 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lead Generation Funnel Strategy: From Idea to Execution

February 29, 2024 10:30 - 45 minutes - 42.1 MB

Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd. Guest: Alisha Conlin-Hurd | Show Notes: socialmediaexaminer.com/604 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram Lead Generation Strategy

February 22, 2024 10:30 - 43 minutes - 39.5 MB

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? To explore Instagram lead generation strategy, I interview Michelle Gifford. Guest: Michelle Gifford | Show Notes: socialmediaexaminer.com/603 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Behavioral Economics: How Understanding the Brain Can Build Your Business

February 15, 2024 10:30 - 45 minutes - 42 MB

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer. Guest: Melina Palmer | Show Notes: socialmediaexaminer.com/602 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Organic Social Marketing Strategy

February 08, 2024 10:30 - 41 minutes - 37.8 MB

Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? To explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance, I interview Jenny Li Fowler. Guest: Jenny Li Fowler | Show Notes: socialmediaexaminer.com/601 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Cali...

Social Posting Strategy: Building Community and Connection

February 01, 2024 10:30 - 42 minutes - 38.5 MB

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? To explore social posting strategy, I interview Katie Brinkley. Guest: Katie Brinkley | Show Notes: socialmediaexaminer.com/600 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Create YouTube Video Podcasts That Perform

January 25, 2024 10:30 - 43 minutes - 39.4 MB

Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? To explore creating video podcasts on YouTube, I interview Jay Clouse. Guest: Jay Clouse | Show Notes: socialmediaexaminer.com/599 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social Content Strategy: How to Build a Loyal and Profitable Audience

January 18, 2024 10:30 - 44 minutes - 41.1 MB

Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? To explore a social content strategy, I interview Allie Mason. Guest: Allie Mason | Show Notes: socialmediaexaminer.com/598 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Get the Most Out of LinkedIn

January 11, 2024 10:30 - 45 minutes - 41.2 MB

Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? To explore a creative way to get more out of your LinkedIn activities, I interview Louise Brogan. Guest: Louise Brogan | Show Notes: socialmediaexaminer.com/597 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Prepare for a Changing Meta Ads Landscape

January 04, 2024 10:30 - 45 minutes - 41.4 MB

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer. Guest: Jon Loomer | Show Notes: socialmediaexaminer.com/596 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info....

2023 Was Hard…

December 29, 2023 18:09 - 28 minutes - 25.9 MB

In this special episode, Michael Stelzner openly shares numerous professional and personal challenges he faced in 2023, including significant financial struggles in his business. Despite difficult setbacks and changes, Stelzner maintains a growth mindset focused on learning, letting go of what is not working, and refocusing on what brings value. With resilience and commitment to his staff, he continues moving forward with creativity and purpose. You can message Michael at: faceboo...

Four Constraints That Fuel Deeper Creative Output

December 28, 2023 10:30 - 48 minutes - 44.1 MB

Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? To explore how constraints can unlock creativity, I interview Andrew Davis. Guest: Andrew Davis | Show Notes: socialmediaexaminer.com/595 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Three Behavioral Science Tips for Better Marketing Results

December 21, 2023 10:30 - 48 minutes - 44.3 MB

Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? To explore behavior science tips that lead to better marketing results, I interview Nancy Harhut. Guest: Nancy Harhut | Show Notes: socialmediaexaminer.com/594 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Clearly Convey Your Marketing Value to Your Boss or Clients

December 14, 2023 10:30 - 43 minutes - 39.8 MB

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds. Guest: JJ Reynolds | Show Notes: socialmediaexaminer.com/593 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adopting AI Inside Your Business: Getting Your Team Ready for Change

December 07, 2023 10:30 - 48 minutes - 44.4 MB

Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? To explore how to adopt AI inside your business, I interview Ron Callis. Guest: Ron Callis | Show Notes: socialmediaexaminer.com/592 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Marketing Strategy in the Age of AI

November 30, 2023 10:30 - 45 minutes - 41.6 MB

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose. Guest: Robert Rose | Show Notes: socialmediaexaminer.com/591 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Positioning Business Leaders for Success Using LinkedIn

November 23, 2023 10:30 - 44 minutes - 41.1 MB

Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about? To explore how to position leaders to take advantage of LinkedIn, I interview Richard Bliss. Guest: Richard Bliss | Show Notes: socialmediaexaminer.com/590 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social Content Repurposing: An Easy System for Creating Great Content

November 16, 2023 10:30 - 46 minutes - 42.2 MB

Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? To explore a strategy for social content repurposing, I interview Amber Figlow. Guest: Amber Figlow | Show Notes: socialmediaexaminer.com/598 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Showing Up Authentically on TikTok: Being Imperfectly You

November 09, 2023 10:30 - 44 minutes - 40.6 MB

Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? To explore a process that provides flexibility and allows you to show up authentically on TikTok, I interview Tyla Brimblecombe. Guest: Tyla Brimblecombe | Show Notes: socialmediaexaminer.com/588 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Easily Create Instagram Reels

November 02, 2023 09:30 - 38 minutes - 34.9 MB

Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? To discover how to easily create Instagram reels, I interview Laura Bitoiu. Guest: Laura Bitoiu | Show Notes: socialmediaexaminer.com/587 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing for TikTok Search: How to Reach a Larger Audience

October 26, 2023 09:30 - 44 minutes - 41.1 MB

Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? To explore TikTok search and what it could mean for marketers, I interview Melissa Laurie. Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/586 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Target With Google Search Ads

October 19, 2023 09:30 - 44 minutes - 40.6 MB

Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson. Guest: Brooke Osmundson | Show Notes: socialmediaexaminer.com/585 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creating a Short-Form Video System That Scales for TikTok and Beyond

October 12, 2023 09:30 - 45 minutes - 42 MB

Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? To discover how to build a system for creating short-form video on TikTok and beyond, I interview Austin Falter. Guest: Austin Falter | Show Notes: socialmediaexaminer.com/584 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using AI to Simplify Content Marketing Workflows

October 05, 2023 09:30 - 47 minutes - 43.8 MB

Want to simplify your content creation process? Wondering how AI tools can help? To discover how to use AI tools to enhance your content marketing workflows, I interview Mike Kaput. Guest: Mike Kaput | Show Notes: socialmediaexaminer.com/583 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Improve Your Instagram Results: Small Changes With Big Impacts

September 28, 2023 09:30 - 45 minutes - 41.8 MB

Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? To discover how to improve your Instagram account, I interview Jade Beason. Guest: Jade Beason | Show Notes: socialmediaexaminer.com/582 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building in Public: Leveraging Twitter for More Reach

September 21, 2023 09:30 - 48 minutes - 44.5 MB

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl. Guest: Arvid Kahl | Show Notes: socialmediaexaminer.com/581 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Be More Creative With Your Instagram Content

September 14, 2023 09:30 - 45 minutes - 41.6 MB

Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro. Guest: Manu Muraro | Show Notes: socialmediaexaminer.com/580 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Short-Form Video Strategy for Business With Reels and TikTok

September 07, 2023 09:30 - 49 minutes - 45.1 MB

Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? To discover a strategy to create compelling short-form video for social media, I interview Jera Bean. Guest: Jera Bean | Show Notes: socialmediaexaminer.com/579 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leveraging the LinkedIn Algorithm for Maximum Exposure

August 31, 2023 09:30 - 44 minutes - 40.4 MB

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview Richard Van Der Blom. Guest: Richard van der Blom | Show Notes: socialmediaexaminer.com/578 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-...

Advanced AI Tools for Video, Newsletters, and Articles

August 24, 2023 09:30 - 46 minutes - 42.3 MB

Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? To discover AI tools for content creators, I interview Matt Wolfe. Guest: Matt Wolfe | Show Notes: socialmediaexaminer.com/577 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Disrupted: Perspective on a Changing Industry

August 18, 2023 09:30 - 9 minutes - 8.32 MB

Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption. Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Advanced Scaling With Facebook Ads

August 17, 2023 09:30 - 41 minutes - 38.4 MB

Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? To discover three advanced strategies for scaling Facebook ads to grow your business, I interview Tim Burd. Guest: Tim Burd | Show Notes: socialmediaexaminer.com/576 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Build an Internal Facebook Ads Team to Scale Any Business

August 10, 2023 09:30 - 45 minutes - 41.6 MB

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford. Guest: Nick Schackleford | Show Notes: socialmediaexaminer.com/575 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Video and Storytelling: How to Connect With an Audience

August 03, 2023 09:30 - 44 minutes - 41.1 MB

Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr. Guest: Virginia Kerr | Show Notes: socialmediaexaminer.com/574 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram Stories: Creation to Conversion for Marketers

July 27, 2023 09:30 - 47 minutes - 43.7 MB

Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz. Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/573 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Batch Instagram Reels Content Efficiently

July 20, 2023 09:30 - 49 minutes - 45 MB

Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? To discover how to batch your Instagram reels, I interview Elise Darma. Guest: Elise Darma | Show Notes: socialmediaexaminer.com/572 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Getting Started With GA4: A Practical Approach

July 13, 2023 09:30 - 45 minutes - 41.6 MB

Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? To discover how to get started with GA4, I interview Zack Duncan. Guest: Zack Duncan | Show Notes: socialmediaexaminer.com/571 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Demand Generation Strategy: How to Get Buyers to Line Up to Work With You

July 06, 2023 09:30 - 42 minutes - 38.9 MB

Need more clients and customers? Looking for a framework you can model to fit your own business? To discover a strategy to generate demand for your products and services, I interview Philip Ilic. Guest: Philip Ilic | Show Notes: socialmediaexaminer.com/570 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using YouTube Analytics to Improve Your Video Strategy

June 29, 2023 09:30 - 48 minutes - 44.2 MB

Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown. Guest: Justin Brown | Show Notes: socialmediaexaminer.com/569 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI for Business: Use Cases and Trends

June 22, 2023 09:30 - 46 minutes - 42.4 MB

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn. Guest: Chris Penn | Show Notes: socialmediaexaminer.com/568 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Story the Right Way: Theory and Practice for Marketers

June 15, 2023 09:30 - 45 minutes - 41.8 MB

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson. Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Developing Shows: Behind the Scenes at Social Media Examiner

June 08, 2023 09:30 - 41 minutes - 37.9 MB

Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas. Guest: Brooke B. Sellas | Show Notes: socialmediaexaminer.com/566 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

June 01, 2023 09:30 - 52 minutes - 48 MB

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze. Guest: Tom Breeze | Show Notes: socialmediaexaminer.com/565 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Scarcity in Marketing: A Roadmap to Higher Conversions

May 25, 2023 09:30 - 48 minutes - 44.3 MB

Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein. Guest: Dr. Mindy Weinstein | Show Notes: socialmediaexaminer.com/564 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YouTube Ad Targeting: How to Maximize Your Results

May 18, 2023 09:30 - 43 minutes - 40.1 MB

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones. Guest: Ben Jones | Show Notes: socialmediaexaminer.com/563 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Targeting Website Visitors With Emails: How to Use Email Retargeting

May 11, 2023 09:30 - 43 minutes - 39.6 MB

Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? To discover how to target visitors to your website organically with emails, I interview Steve Chou. Guest: Steve Chou | Show Notes: socialmediaexaminer.com/562 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guests

Seth Godin
2 Episodes
Chris Brogan
1 Episode
Gary Vaynerchuk
1 Episode
Nathan Latka
1 Episode

Twitter Mentions

@mreflow 1 Episode
@arvidkahl 1 Episode
@reeshahoward 1 Episode
@mike_stelzner 1 Episode