Social Media Marketing Happy Hour Podcast

Episode 23: Happy Hour Holiday Edition

Episode 22: Excellent Customer Experiences: The pathway to increased revenue

Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you. We talked about: The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front of your clients Never let the debt go too deep Make sure you come back next we...

Episode 21 Don't Compare Your Insides To Others Outsides

Episode 21: Don't Compare Your Insides To Others Outsides

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal Tip Negative thoughts can happen Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate They aren't necessarily doing better than you Don't be discouraged   Where to Find Us Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out ...

Episode 20 Holistic Marketing vs Silo Marketing

It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines Commit to being business owners that look at the business holistically instead of in a silo   Where to Find Us: Sign Up For 3 Pillars Masterclas...

Episode 19: Life Happens: Having Systems in Place For Your Business

  Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background Have a strong team and hiring process As business owners we get to architect our business Document everything that you do   Where to Find Us: Dawn's Instagram Traci's LinkedIn

Episode 18 - A Beginners Guide to FB Ads

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talked about: Get into a zen mindset Put marketing at the very top Don't compare and don't copy Run FB Ads as a visibility project Always work backwards  Get the FB Pixel on all of your sites  When outsourcing   Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars Masterclass Dawn's 10 Secrets to Get M...

Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. We talked about: You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith...

Episode 16 - Focusing on Visuals in Your Marketing

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packaging People will remember your face Marketing platforms are visual nowadays   Invest in good graphic designs Don't drop the ball on the visuals Have a brand bo...

Episode 15 - Features, Advantages, Benefit

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process   Where to Find Us: The Happy Hour Hangouts Resources Sign Up For 3 Pillars...

Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. We talked about: A hard stance on paid advertising Ad approval can be hard  Have an offering outside of the restricted content  Do the actual selling in email marketing   If you don't have other products, have your funnel around education Be willing to slow down to speed up, instead of fig...

Episode 13 - Are You Getting Advice From the Right People?

It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out.  Make it yours.    Join a Mastermind or get coached Get information and then adapt to your own path   Where to Find Us: The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing    

Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits

If you don't have a sales funnel, you are hurting your profits. We talked about: All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach. Congruency Is A Marketing Principle. Businesses That Need Sales Funnels. Share Your Expertise on a Deeper Level. What Do You Do At No Pitch Events? If You're Selling On Amazon? If You Have an E-Commerce Funnel? Where to Find Us: The Happy Hour Hangouts Resources Get on Traci's Masterclass ...

Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout.   Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts.   We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup...

Episode 10 - How to Shorten Your Sales Cycle

Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. We talked about: Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Careful With Engagement Bait on FB Ads Create Real Life Scarcity, not Fake Scarcity We're Sticking Around   Where to...

Episode 9 - Scaling Up

Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. We talked about: Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes   Where to Find Us Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season.  Apply to Work With Divine Social ...

Episode 8 - Getting Personal

Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience. We talked about: Human-to-Human Marketing. Speaking Personally versus Corporately. Getting Personal in Ads. Asking For Replies in Email Marketing. Automation Does Not Mean Impersonal. Personal Touch for High Ticket Offers.   Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn’s New 6-Figure Sales Funnels...

Episode 7 - Authenticity in Marketing

How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing.  We talked about: Not Everybody is Going to Love You Authenticity is Believable  Do it for the benefit of people, not just to benefit you You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authenticity in Email Marketing The Importance of Social Media Using Bots in Authenticity   Where to Find Us: Down...

Episode 6 - List Building & Email Marketing

These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. We talked about: Vanity Metrics Do Not Equal Profitability 60/40 Split  Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged  Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers Lower the Friction Know Your Numbers   Where to Find Us: Download Traci's 3 Pillar Checklist Follow Trac...

Episode 5 - Navigating the Customer Journey

Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates  Tightening The Process  Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness  Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes   Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow...

Episode 4 - Creating a Killer Offer

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! We talked about: Identify what is in your killer offer Give Massive Social Proof  Create an Extreme Value Have Big Bonuses  Have Urgency Have a Done-For-You Component Risk Reversal and Guarantees   Don't be afraid to have someone look at your offer. You can't read the label fr...

Episode 3 - Going Deep on Your Perfect Potential Client

This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and repel the wrong people.   Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure ...

Episode 2 - Creating a content strategy that converts!

Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. We talked about: The Importance of Being Congruent How to Create a Congruent Content Strategy Content Strategy Should Be As Many Pieces of Content As Necessary   Join us next week as we talk ...

Episode 1 - It's not an April Fools Joke...We're Back!

Welcome back to our Reunion Show!   We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening: For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season: We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks? We h...

370: Email Marketing & Mistakes You Want To Avoid

Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them or avoid this together! Also, Happy Hour Marketing needs your help!   Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will hel...

369: Creating A Content Marketing Strategy Part 2

In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy. Whether you're a coach, consultant, speaker, author, small business owner, marketing director, or more, you won't want to miss this valuable continuation. Oh, and the ladies have a little extra fun this week that might make you LOL! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill ...

368: Creating A Content Marketing Strategy Part 1

In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy. Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy. Grab a pen and paper because you'll definitely want to take notes! Also, Happy Hour Marketing needs your help!  Take 3 minutes and fill out our survey to help make sure...

367: Content Marketing- Always Leading To The Next Step

A 'kiss of death' in marketing is having content that leads to a dead end. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing. The three places are:  consuming more content, joining your email list, and buying something. Discover how you can implement all or one of these steps into each piece of valuable content that you create. Episode resources: http://HappyHo...

366: Why You Need Your Own Website

Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have your own website, the specific things that having a website you can control can do for you marketing, and they also share some resources ...

365: 4 Components of a Solid Social Strategy

Using social for marketing your business can be wildly lucrative if done right. Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social strategy. Grab a pen & paper and be ready to take notes on this episode...you'll want to be sure you're hitting all 4 components in your bu...

364: Hitting the Sweet Spot in Your Marketing

There are three components you must take into consideration when going for that sweet spot in your marketing. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing. If you want to start firing on all cylinders with your marketing this year, then you definitely don't want to miss this show! If you feel like you've been missing that sweet spot and need some help...

363: Providing More Value than You Take

Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage. In 2016 to market effectively, you have to give more value than you ask for in return. Gone are the days of just posting promotional posts, asking for prospects to do something, you have to focus on what problems & transformations you can offer your audience. If you've been asking more than you've been giving, then apply for a free business diagnostic sessio...

362 : Customizing Your Marketing

In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list. There are many effective ways to grow your email marketing list, and no one way is the right way. You as an entrepreneur have to customize your offer based upon your unique ability to solve people's problems. If you are stuck with your marketing efforts, apply...

361: Why A Cookie Cutter Approach Doesn't Work

It's human nature to want to take the easy road. If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing. At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice an...

360: Snapchat, Automation & Traffic Audits

There's so much going on in marketing these days and it's no different with the girls at Happy Hour! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits. Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter. Dawn is holding a powerful webinar to help you discover how marketing automation can help your business. You can register at http://HappyHourHangouts.com/auto. ...

359: Hitting the Mark with Your Irresistable Offer

In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark. If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to miss it! Episode resources: To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching ...

358: Creating an Irresistable Offer

If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! No longer will asking a website visitor to sign up for your newsletter work. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make yours! Episode resources: To apply for a free business diagnostic session of your offer, g...

358: Creating an Irresistable Offer

If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! No longer will asking a website visitor to sign up for your newsletter work. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make yours! Episode resources: To apply for a free business diagnostic session of your offer, go to ht...

357: 3 List Building Strategies for 2016

Do you have a list building strategy for your business? If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding: invisible audiences, social followings & email lists. Episode resources: If you feel stuck, or want another set of professional eyes ...

356: Minimum Viable Setup - What Do You Need

If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company. Episode resources: If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at https://www.sunl...

355: Creating Effective Marketing

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy. You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot. There are a few simple things you can to that will get you much closer to creating a marketing machine that can run in the background. Episode resources:  If you're wanting someone to ...

354: Using Resources To Market More and Market More Effectively

As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about some resources they've been employing to get the job done more effectively, freeing up space to be more creative and more effective in their marketing. Just because you can do something, doesn't mean you should! Resources featured in this episode: Zoom meeting, Trello, and Scrivner. To get acc...

353: Dana Malstaff

We're always looking for ways to help our audience be more productive, get more results and enjoy your life. On this episode of the Social Media Marketing Happy Hour, Dawn & Traci interview Dana Malstaff, author and founder of Boss Mom, The Ultimate Guide To Raising a Business & Nurturing Your Family Like a Pro. Dana has an AMAZING free training that you will want to run, not walk and download. It's Happy Hour approved and it will change your business. http://HappyHourHangouts.co...

352: The Downside To Entrepreneurship & The Future Of Happy Hour

Been wondering where the Happy Hour Crew has been? In this first 2016 episode of the Social Media Marketing Happy Hour, Dawn and Traci get back in the studio, share what's been going and and what the future looks like for the Happy Hour Girls! We also discuss a blog post that went viral called The Mental Cost of owning a business. Read the blog here: http://allynlewis.com/the-mental-cost-of-owning-a-business/ Episode resources: http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐...

351: Setting Targets For A New Year Part 2 2015 Best of Show

Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 158, where Dawn and Traci outline the types of targets you should be setting for you business in the year to come. This aired on January 2, 2015 and it is perfect to help you kick off 2016! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link...

350: Dialing in Your Dreams 2015 Best of Show

Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 165 where Dawn and Traci share how spending a little time dreaming can help you take your marketing to the next level! Get ready for 2016! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!   👉 Join us at http://HappyHourHang...

349: Why Are You On Social Media Anyway? - 2015 Best of Show

Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today we bring you episode 159, where Dawn and Traci help you get clear on why you are on social media to begin with. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!   👉 Join us at http://HappyHourHangouts.com/fbgroup 👈 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

348: Mindset, Strategy & Tactics - 2015 Best of Show

Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015. Today is episode 162 and Dawn and Traci share why tactics are great, but if you don't have the right mindset and over all marketing strategy, tactics don't matter! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!   👉 Join us at http://HappyHourHangouts....

347: Happy Hour History Making: Live on Blab.im & Our First Guest

This episode of the Social Media Marketing Happy Hour is making history! Its the first episode Dawn & Traci record live AND its the first time Happy Hour every featured a guest. In this episode that was recorded live on Blab.im, Dawn & Traci interview Beauty Blogger & marketing genius, Tamira Hamilton of TamiraHamilton.com. Episode resources: http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #Game...

346: Why You Need A Sales Funnel

You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to create a sales funnel for your business. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss sales funnels, different ways to use them and how your business can benefit. Episode resources: http://HappyHourHangouts.com/clickfunnels ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy ...