Social Media for Small Business
124 episodes - English - Latest episode: over 7 years ago - ★★★★★ - 10 ratingsSocial media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.
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Episodes
Tips for running several social media platforms at once with Chantelle Bell
January 09, 2017 22:00 - 35 minutes - 57.4 MBChantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her businesses, and how she chooses which platforms to prioritise.
3 Social Media Trends to Watch for in 2017
December 26, 2016 22:00 - 43 minutes - 70.5 MBIn this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding and quantifying social media as a return on investment.
Anita McLachlan’s tips for building a thriving Facebook community
December 12, 2016 22:00 - 38 minutes - 62.1 MBThe Importance of Telling Your Brand Story
November 28, 2016 22:00 - 39 minutes - 63.9 MBContent is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away. In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consultancy firm that helps brands find the story they want to tell, and share it with the right customers -- about how small business owners can create a...
Takeaways from Jeff Walker's LaunchCon conference
November 14, 2016 22:00 - 42 minutes - 68.5 MBJeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.” In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day even with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.
Social Media and the Face Behind the Brand
October 31, 2016 22:00 - 41 minutes - 66.5 MBDigital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO of Women In Digital and Digital Talent Co, two digital recruitment agencies that help match clients and companies that understand the value of digital – about unlocking the full potential of the digital medium.
How a Podcast Can Drive Sales and Business
October 17, 2016 22:00 - 42 minutes - 68.6 MBTim Reid is the host of Australia and New Zealand’s #1 business and marketing podcast, the Small Business Big Marketing show. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson invite Tim back on the show to talk about podcasting, social media, and marketing.
How to generate leads with LinkedIn
October 03, 2016 22:00 - 40 minutes - 65.9 MBStoryboard: A Visual Storytelling App for Small Business
September 19, 2016 23:00 - 35 minutes - 57.5 MBStoryboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about how small businesses can use the app to create more quality interactions between customers and their brand. Listen in to find out more about: Why...
A Quick Guide to Video Marketing for Small Business
September 05, 2016 23:00 - 45 minutes - 73.9 MBVideos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more about: Where video fits in a social media content cycle, Using selfie sticks, and other technical tricks for recording high quality videos yoursel...
YouTube Advertising for Small Business
August 22, 2016 23:00 - 40 minutes - 64.7 MBMelinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should consider advertising on YouTube, how YouTube ads work and tips for not paying a cent for your ads, how long a YouTube advertisement should be and what sort of budget you need to get started. Listen to learn how you can use this really targeted and affordable way to reach new clients. Plus tips and updates from the social media world to help you m...
Facebook Advertising Tips for Small Business
July 18, 2016 23:00 - 42 minutes - 68.7 MBLoren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small businesses should consider using Facebook advertising in their marketing mix, the three steps to really effective Facebook advertising and why it starts with building an audience, what kind of budget you need to get started (it’s not as much as you think) and ways to measure the effectiveness of your Facebook ads campaigns. Plus tips and updates f...
Snapchat - An Introduction for Small Business
July 04, 2016 23:00 - 43 minutes - 69.6 MBYou've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's using it, what it's good for an how it may work as one of your marketing vehicles. We interview Jo Scard of agency Fifty Acres. Plus what s in the news (LinkedIn is bought by Microsoft) and some great resources for your small business.
Building a Professional Reputation using Social Media PLUS Social Media Marketing World 2016
June 20, 2016 23:00 - 39 minutes - 63.1 MBSocial media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consulting about how Twitter brought her 95% of her referral business, how she creates meaningful and productive conversations on social media and how to grow the 'know, like, trust' factor using social media. Plus Mel tells us all about the highlights from the Social Media Marketing World conference she attended (the big names AND the big themes).
How to grow a huge following on Instagram
June 05, 2016 23:00 - 42 minutes - 68.8 MBNathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging to his market and posting inspiring quotes that his audience loves and resonates with. In this episode he speaks to Cat and Suzi about the must-dos if you want to use Instagram to grow a following and to cross promote your products and services.
How Bee One Third Uses Instagram to Educate and Foster Engagement
May 08, 2016 23:00 - 39 minutes - 64.3 MBJack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, re-homes wild swarms and colonies, produces absolutely delicious raw organic honey, and more. In this week’s episode of Social Media for Small ...
How to Use Your Blog to Connect with Your Community
April 24, 2016 23:00 - 34 minutes - 55.8 MBWe speak with Jaclyn Carlson of Blog Society about how to use your blog to connect with your community. How long does it take to build sufficient critical mass (or a community big enough) that makes this kind of business model viable? Plus news and views with Cat Matson and Suzi Dafnis
Social Media and Marketing Trends from South By South West Interactive
April 10, 2016 23:00 - 24 minutes - 39.9 MBThe South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Armour, Wikipedia and the brains behind the super-popular podcast, Serial, Ira Glass. Cat Matson interviews Suzi Dafnis about what she saw, heard and learned at the festival. Plus they discuss post virality according to popular site Buzzfeed.
Engaging content, being human and solving problems with social media
March 27, 2016 22:00 - 37 minutes - 60 MBQueensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in a timely and efficient manner. Cat Matson interviews social media manager James Kleimt about how the page works to educate the audience and how the decisions about content are made on a daily basis. Plus news and views on social media.
The Facebook features small businesses need to know in 2016
February 14, 2016 22:00 - 37 minutes - 60.1 MBBen Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some great new ones you will want to know about. Plus, the importance of a content plan and a focus on three things - traffic, conversion and retention are key to your social media success.
How to discover, compare and understand your brand's social rank
January 31, 2016 22:00 - 41 minutes - 67.1 MBGeorgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how authenticity, personality and micromarketing can boost you online presence.Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. We introduce a system for brands that allows managers, marketing directors, bloggers and influencers to u...
Help customers find, share and store recommendations for your business
January 03, 2016 22:00 - 36 minutes - 59.6 MBMarc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your business.
How to Influence on Instagram
December 20, 2015 22:00 - 42 minutes - 69.1 MBTara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Includes great tips and tools for maximising your impact on Instagram.
How buyer personas influence our choice of social media platforms
November 22, 2015 22:00 - 32 minutes - 52.7 MBWhat is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer buyer personas allow us to make better choices about our soical media. Anne Mehla of Australian-owned digital agency Zeemo is our guest.
Secrets to Attention-Grabbing Social Media Posts
November 01, 2015 22:00 - 45 minutes - 73 MBWe talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos and don'ts and the words to use to get the most shares on social media.
Inbound Marketing Tips for Social Media
October 18, 2015 22:00 - 44 minutes - 72.5 MBRyan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marketing? Plus we look at how to talk very specifically to your ideal client in every social media post.
No Content Without Conversion
October 11, 2015 22:00 - 28 minutes - 45.4 MBMichelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we look at the importance of really understanding (and speaking to) your ideal client with every communication.
Strategic Social Media and Social Trends
September 27, 2015 23:00 - 37 minutes - 61.1 MBLaurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode she tells us how she connects with over 6million people every month and why engagement is more important than reach (and when).
Twitter for Business
September 13, 2015 23:00 - 19 minutes - 31.4 MBTwitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when used well. Today we talk with Emily Huo, who currently runs the small business markets for Twitter across Asia-Pacific while being based in Singapore.
Effective ways to use Hashtags
August 30, 2015 23:00 - 41 minutes - 96.1 MBPhoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital agency based in Melbourne. We are talking about how to use hashtags! How do you come up with the right hashtags - the ones that connect you with your perfect audience, what are they good for and common hashtag mistakes.
Protips for Podcasters
August 16, 2015 23:00 - 38 minutes - 88.6 MBWe talk with Suzy Yates of The Podcast Agency about the the value of powerful podcasts produced in a professional studio using the skills of an experienced radio presenter/producer and an audio engineer. Plus pro-tips that you can use, whether you're just starting or an established professional.Plus tips for make a female voice more authoritative.
Social Media for Not for Profits and Social Enterprises
August 02, 2015 23:00 - 39 minutes - 69.2 MBDavid Parncutt of Engage Education Foundation speaks with us about how social media is at the heart of the marketing efforts for a non-profit organisation, how Facebook is actually very much alive and kicking when it comes to young people and how Facebook can be used to generate revenues, even in a non-profit context.
Social Media and the Changing Face of News
July 19, 2015 23:00 - 46 minutes - 78 MBDavid Earley is a 'traditional news' veteran and currently audience editor at The Guardian Australia. In this episode we talk about how journalism and news is changing, and how those changes are affecting our social media feeds. Listen to hear how small business owners can use social media to build relationships with publications like The Guardian, or journalists, to get the coverage they want.
Adding Value to Online Communities
July 05, 2015 23:00 - 38 minutes - 68.5 MBDaniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and business experience as well as co-founding multiple websites, his most recent project being Townske.com. In this episode we talka bout how to use social media to connect business to business and hwo to build communities online.
Why Social Media Authenticity Matters
June 21, 2015 23:00 - 43 minutes - 78.3 MBNick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketing for both companies. His expertise extends to small businesses as well – not only did he work in small business marketing for both social media platforms but also started and sold three of his own tech startups. In this episode he speaks to us about why being authentic on social media, matters.
What story is your social media telling?
June 07, 2015 23:00 - 34 minutes - 58.5 MBRachel McLean, Director of McLean Social Media is our guest. We talk about the importance of quality content creation in your social media as well as storytelling and how to uncover the great stories behind your products and services.
Why Google wants your website to be mobile-friendly
May 24, 2015 23:00 - 36 minutes - 66.3 MBWhen Google recently updated its algorithm it decided it will favour mobile-friendly sites in search results. What does this mean for your website? We ask Simon Phillips of Web123. Plus news and social media tips.
LinkedIn - The growing giant of social media
May 10, 2015 23:00 - 35 minutes - 61.8 MBIf you feel like LinkedIn is the 'sleeping dog' in the social media landscape, then think again. Sue Ellson is out guest and she explains the opportunities that are right there, right now for you and your business on LinkedIn. Plus we talk about why LinkedIn Premium can be a great investment.
Facebook - The new 'state of play' for small business.
April 26, 2015 23:00 - 42 minutes - 74.6 MBFacebook was a fantastic tool for small business marketing. Now, it feels really tough. What is the 'real' state of play for using Facebook as a business in 2015? Loren Bartley of Impactiv8 is our guest. Listen to learn why Facebook is still where it's at in social media for small businesses. Plus the trends out of Social Media Marketing World 2015.
South by Southwest Interactive 2015 - Big Ideas and Trends
April 05, 2015 23:00 - 48 minutes - 86 MBAttended by thousands of tech enthusiasts and early adopters, South by Southwest Interactive is a hothouse of big thinking and practical business technologies. It’s where Twitter was launched and has been a an accelerator for apps, technologies and startups. In this episode Cat Matson and Suzi Dafnis review some of the 2015 highlights. Hear about the big-name speakers, digital mind clones, behaviour changes, Uber, Google X, failing, testing and much more.
Meerkat is here. Stream video live, now.
March 22, 2015 21:00 - 31 minutes - 54.8 MBMeerkat allows you to stream live video from your phone to all of your Twitter followers. Streams have grown between 20% to 30% each day. And its user base is growing as well. Learn why Meerkat is one for you to watch, how Mashable, Guy Kawasaki and Jimmy Fallon are using it and how to use it in your small business.
Winning on Facebook in an age of next-to-no organic reach
February 10, 2015 21:00 - 37 minutes - 67.3 MBAndrew Kolb of Kinfolk Communications is our guest as we talk about organic reach on Facebook plummeting and what to do about it to ensure your posts are seen. We give you tips to boost your results across Facebook (and other social media channels.)
The Power of Podcasting
January 27, 2015 21:00 - 39 minutes - 66 MBToday you’re listening to this podcast, but should you be starting your very own? Trevor Young of the Reputation Revolution podcast is our guest. We talk about easy ways to produce a podcast and why it's a secret weapon your small business could be using right now to build relationships with new and existing customers.
Connecting conversations, people, data and decision-making
January 25, 2015 21:00 - 39 minutes - 36.1 MBEmma Lo Russo is the CEO of Digivizer, Australia’s leading people-centric social technology company . We speak to her about connecting conversations, people, data and decision-making and how to make the information we can gather from our social networks mean something useful. More on this episode at http://www.abn.org.au/smsb/digivizer
How to be a Star on LinkedIn
December 28, 2014 21:00 - 39 minutes - 36.6 MBAndrew Ford of Social Star joins us to speak about how to be a star on LinkedIn. He explains the key success factors of a winning profile and what you can do to use LinkedIn to build referrals and thought leadership. Plus we look at personal branding and why, when done well, it creates more opportunities for you and your business.
PR in Your Social Media Mix
November 30, 2014 21:00 - 41 minutes - 72.7 MBIf everyone can tweet and communicate directly to their market, what is the role of PR in the small business marketing mix? And more specifically, what is the role of social media when it comes to small business PR?
Why Social Media should be the last pillar in your marketing strategy
November 16, 2014 21:00 - 38 minutes - 68.5 MBShould you jump into social media as a new business and use it to help market and grow your business? Adam Franklin, coauthor of Web Marketing that Works is our guest. We ask is there homework to do before you dive into social media. Plus, we ask why Twitter is a tool that will revolutionise your communication and how to mine the gold that is available for you through using Facebook.
The Art of Social Selling
November 02, 2014 21:00 - 36 minutes - 65.4 MBShannon Belew, author of The Art of Social Selling is our guest. Social networks are changing the way consumers make purchasing decisions. Tapping into these online communities has become a necessary part of any integrated sales strategy. We look at finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks.
Social Media Design for Small Business
October 19, 2014 21:00 - 35 minutes - 56.1 MBJanine Warner, author of Social Media Design for Dummies joins us. We look at the keys to creating a professional, effective, and cohesive design that will better communicate your brand's story. Plus we introduce new social network ello and a new book by Ann Handley that'll revolutionlise your writing skills.
A World Gone Social - How Companies Must Adapt to Survive
October 05, 2014 21:00 - 34 minutes - 62.3 MBMark Babbitt, author of A World Gone Social - How Companies Must Adapt to Survive explains why social media is like an asteroid that has slammed into the earth and will take out the businesses that are like dinosaurs. (Ouch!) Plus we show you two new new Facebook features that'll make using Facebook for business, easier.