Social Media for Real Estate Professionals

26 episodes - English - Latest episode: about 5 years ago - ★★★★★ - 12 ratings

The show is a collaborative effort to improve our knowledge of social media.

Host Jack O'Donohue (@SM4REP) interviews a collection of experts about what's working best in the real estate industry on Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, VLOG's, Podcasts, Messenger, Voice, etc.

If you are a Realtor, Mortgage professional, financial advisor, attorney, CPA, or other real estate industry professional - this podcast is for you!

Have an idea for a topic or want to be a guest on the show? Please send @SM4REP a DM on Instagram.

Business Technology business news closing entertainment entrepreneurship marketing realestate
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Introduction to Sponsored Content

February 24, 2019 19:22 - 25 minutes - 21.3 MB

In this episode, host Jack O'Donohue discusses the video gold rush and the high risk/high reward world of sponsored & branded content. How can we break through the noise and capture the consumers attention? We may not have answers, but let's start asking the right questions and taking action now!

Why You Should Start A Podcast

February 14, 2019 10:49 - 32 minutes - 24.9 MB

In this episode we chat with Chase Nelson a/k/a/ Chase Wildly about his journey as a writer and explorer that ultimately lead him to the decision to launch a new podcast. As a real estate professional, hosting a podcast is an excellent tool to have in your marketing tool belt. If you have questions about how to start a podcast, please DM @JackODonohue on Instagram.

How To Build Partnerships with Instagram Influencers | Season 2 | Episode 24

February 01, 2019 11:57 - 20 minutes - 17 MB

In this episode, we discuss influence. By working with strategic influencers, real estate professionals can build new relationships, create new content, and reach the right audience. We’ll hear from @JackODonohue about how to identify and partner with the right influencers.

What I Learned From Agent2021 | Season 2 | Episode 23

January 24, 2019 12:11 - 23 minutes - 20 MB

Join us for an Agent2021 recap and lessons learned about Instagram accounts, slingshots, connecting the dots, old people vs. young people, social media driving purchase behavior, mobile ads, text posts on LinkedIn, and other strategies you can implement NOW! Any questions, please DM @JackODonohue on Instagram.

Why Facebook Sucks | Season 2 | Episode 22

January 11, 2019 12:08 - 22 minutes - 19 MB

Facebook makes users feel anxious, isolated, overwhelmed, lonely, and even depressed. Listen to why I've made the decision to de-activate my account and why Facebook sucks. Thank you for listening! Any questions, please send me a DM on Instagram to @SM4REP

Why YouTube Is For You | Season 2 | Episode 21

January 05, 2019 10:45 - 20 minutes - 17.8 MB

It’s so great to be back for Season 2! In this episode we catch up on the state of the social media landscape then talk for roughly 15 minutes about my recent experiences with YouTube and I’ll present my case why YouTube is for you! If you have any questions or comments about this episode, please send me a DM at @SM4REP or Instagram or email [email protected]

Let's Blow Some Sh%T Up with Joe Laresca | Episode 20

June 11, 2018 00:59 - 21 minutes - 16.2 MB

💥Get ready to Blow Up your Social Media 💥 on today's episode with an extremely special guest 🤗. Joe Laresca (@JoeLaresca) is a rising superstar in the real estate, social media marketing & entertainment industry. Joe is an entrepreneur, producer and actor and most notably, he is the founder of Noise and co-founder of Serhant Media Group. Please click here to check out Joe's website to learn more about him! Instagram Accounts Joe Laresca Noise Serhant Media Group Enjoy the intervi...

LinkedIn Tips with Katie Lance | Episode 19

May 22, 2018 22:47 - 23 minutes - 12.7 MB

I hope you all enjoy my recent conversation with social media icon Katie Lance, founder and CEO of Katie Lance Consulting. She helps companies get smart about social media! Her firm specializes in working with real estate and mortgage companies, tech firms and start up organizations. Katie is the also most notably the author of the #GetSocialSmart book. 👇🏻Please click below to follow her on IG. She is so close to 10,000 people! https://www.instagram.com/katielance/ 👇🏻Please click below to vis...

The Land of LinkedIn | Episode 18

May 22, 2018 12:32 - 23 minutes - 16.9 MB

🕺Great conversation with Chris Fitzpatrick, a superstar real estate broker in South Boston and founder of 👉🏻 www.SouthieMap.com 👈🏻 Chris and his team use predictive analytics and database technology to provide incredible value to his clients and peers in the real estate business. We learn all about his journey as a LinkedIn 🌟All-Star🌟

SM4REP 301 Facebook Ideas, Etc. | Episode 17

May 11, 2018 09:54 - 27 minutes - 15.3 MB

📈Building your business on Facebook! 👊🏻 We talk about the Facebook audience, Algorithm-mania, Lists, "Friends", Messenger, Pages, and Groups. To learn more about the private Social Media 4 Real Estate Professionals Group on Facebook, visit 👉🏻 http://FB.com/groups/sm4rep 👈🏻

Best Practices for New Agents | Episode 16

May 01, 2018 20:24 - 34 minutes - 18.4 MB

👨🏼‍🏫Join us for a lively chat with a superstar real estate professional and friend of the podcast, Tim Shea of Keller Williams in Beverly, MA. Tim and I discuss our best practices for people starting off as new real estate professionals and what he recommends in terms of online tools including social media, video, websites, etc. To learn more about Tim and his team, please visit: 👉🏻www.MistaLista.com👈🏻 To join the SM4REP closed Facebook group, please visit: 👉🏻FB.com/groups/SM4REP👈🏻

Television Program Marketing & Advertising | Episode 15

April 25, 2018 13:43 - 21 minutes - 11.8 MB

📺This week we interview Rick Scherer, host of "The American Dream TV Boston" on MY38 / CBS Boston on Sunday mornings at 8:30 AM. Rick is also the Vice President and Senior Mortgage Planner at MSA Mortgage. Click the link below to follow Rick on Instagram! www.instagram.com/rickscherermtg You may also send him an e-mail with any follow up questions at [email protected]

Print Media for Real Estate Professionals | Episode 14

April 10, 2018 20:45 - 36 minutes - 19.1 MB

🎙Al Getler is a media and marketing executive and owns a boutique media consulting business - Pinnacle Media 👉🏻https://www.pinnaclevt.media He's been a speaker for nearly 20 years and is also currently the division sales manager for Advantage Newspaper Consultants working with newspapers throughout North America. Find out more about Al on social media @AlGetler 👍🏻

SM4REP 301 - CRM Training & Discussion | Episode 13

March 28, 2018 23:53 - 35 minutes - 19.8 MB

Join host @JackODonohue for the first class in an eight part Social Media for Real Estate Professionals (SM4REP) 301 course! All FREE of course for our podcast audience :) What should you consider when selecting a Customer Relationship Management (CRM) Solution for your growing real estate business. What features are the most important to you? What types of costs are associated with a CRM? How big is your team now? How big will your team be in 3-5 years? If you like the show, please check out...

Capture Leads on Facebook with Neal Mitchell | Episode 7

March 24, 2018 18:23 - 25 minutes - 20.1 MB

Joined for an incredibly valuable conversation with Neal Mitchell, Sales and Marketing Expert with Curaytor Systems. We discuss in detail how to capture leads on Facebook and best practices for follow up with those leads. We answer how to handle ads when they are declined and we dive into Neal's thoughts on the next 3-5 years with lead-gen on Facebook. Learn more about Neal by visiting: https://www.curaytor.com/about/Neal-Mitchell Instagram @Neal4realdeal

Website Projects Large & Small | Episode 12

March 19, 2018 17:17 - 24 minutes - 12.9 MB

Kosta Ligris joins the show for a discussion about the benefits and hurdles involved with building a large scale website in the real estate industry. We discuss the decision process of his firm to invest considerable financial and human resources to build a nationally recognized "home on the web" for the firm. In my judgment, the Ligris website does an exceptional job of featuring and "humanizing" the attorneys and staff of the firm. Kosta lives in Boston, MA and speaks fluent Greek and is pr...

Instagram Stories for Realtors | Episode 11

March 15, 2018 15:29 - 28 minutes - 15.7 MB

Straight 🔥🔥 from Enrique Metauten (@MiamiBeachLuxuryRealEstate) of ONE Sothebys talking about how he has used Instagram and Instagram Stories to grow his real estate business dramatically in South Florida ☀️ 👇🏻Click below to follow👇🏻 http://www.instagram.com/MiamiBeachLuxuryRealEstate Enrique was born in Cuba and came to the United States at 9 years old. Worked as part of a top producing team and ventured on his own in August of 2017. He built the account using 27-30 hashtags at first posting...

Groupies! Learn About Facebook Groups | Episode 10

March 12, 2018 19:15 - 37 minutes - 19.8 MB

Incredible conversation with Melissa Weinand and Nick Weinand from William Raveis Real Estate. We discuss the viral and organic growth of their hugely popular FB group, "Swampscott Nest" 👍 to become a "nester" visit: http://fb.com/groups/swampscottnest Listen to learn all about how the Swampscott Nest started. We discuss our opinion about the continued evoution of Facebook Groups in the next 3-5 years. Melissa and Nick discuss the time commitment involved for starting and managing a hugely su...

Audio & Voice in 2018 with TJ Kelly | Episode 9

March 06, 2018 23:14 - 39 minutes - 20.4 MB

TJ Kelly and @JackODonohue discuss audio and voice marketing in 2018! Discussing Anchor, podcasts, alexa skills, smart home tech, and other marketing opportunities for real estate professionals. This episode is straight 🔥🔥🔥 To learn more about TJ, visit https://getmxt.com/ Follow Jack on Instagram - https://www.instagram.com/jackodonohue

10 Apps I Love Today | Episode 8

March 05, 2018 15:55 - 15 minutes - 12.1 MB

Listen here to hear some thoughts about all of these incredible apps! Instagram Hashtagger CutStory GiantSquare Pro Followers+ Evernote Podcasts Snapchat Messenger Slack

Snapchat with Joel Simes | Episode 6

February 26, 2018 20:35 - 25 minutes - 13.3 MB

Great talk about Snapchat with broker owner Joel Simes from Simes City Realty! To learn more about Joel, visit www.simescity.com

Todd Koss Talks Branding | Episode 5

February 22, 2018 20:40 - 29 minutes - 15.4 MB

Please join us for a lively discussion about brand building as a real estate professional! To learn more about Todd Koss visit http://tallguy.properties

We're Vlogging with Zack Gould & Matt Naimoli | Episode 4

February 12, 2018 23:54 - 27 minutes - 14 MB

Please join me for a fantastic conversation with Zack Gould & Matt Naimoli, co-founders of G&N Insurance. In this episode we discuss the process of starting a VLOG, how much time per day these guys spend planning for and engaging with VLOG related content. We discuss some popular VLOG's out there many of our listeners might enjoy. We further reminisced about the most unplanned but awesome experience(s) Zack and Matt have had as a direct result of the VLOG. In closing, we share some fantastic ...