Social Media Edge Radio
300 episodes - English - Latest episode: over 6 years ago - ★★★ - 4 ratingsFounded in August 2008 by @thekencook with the intention of exploring social media solutions for business. We talk with special guests about social tech, theory, results, events, and more.
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Episodes
Scarier Than Halloween! SEO and Marketing Scammers*
September 26, 2017 15:00 - 31 minutes - 27.5 MB* Because they are real. A couple of days ago I received a text message (SMS) to my phone informing me that my site was about to be de-listed from Google. It went on to say I needed to contact the sender within 3 days to keep my Google listing active. The good news is it would cost only $40 and they can assure me it won't happen if I hire them because they are Certified Google Search Partners. Yes, there are Google Partners. No, they do not have any special powers. Today Mike and Ken (that'...
Is Your Business Prepared for Disaster?
September 19, 2017 15:00 - 28 minutes - 25.1 MBToday we're talking about how to have your small business prepared for disaster.
I Met My Granddaughter on Facebook
August 29, 2017 15:00 - 31 minutes - 27.7 MBIt's true, Ken met his granddaughter on Facebook a week before he met her in person. Today Mike and Ken are discussing how deeply social media infiltrates our personal lives and how we can leverage that for our campaigns. While we never suggest hijacking someone's life for your business purposes, it is important to know and understand how weaving into today's framework of living can help all of use together. Ken is @thekencook Mike is @mikemueller http://areweconnected.com Always a ve...
Planning, Launching, and Managing Your Next Web Venture
August 15, 2017 15:00 - 30 minutes - 27.5 MBSo, you're going to launch a new website and dominate the market! Possibly. If you really are then I bet there already has been a lot of planning, consulting, and even hiring of professional development teams. Not all ventures are huge, multi-million dollar launches--but even a solopreneuer needs to follow some simple guidelines to help reduce the likelhood of early termination. Everything from message development to method of sharing the message can be critical for an early stage venture. C...
Online Business Bullies - and how to handle them
August 08, 2017 15:00 - 52 minutes - 47.1 MBIt happens. You leave a comment on a business's page and they promise to hunt you down and destroy you. Or, you own a business and another business stalks your social media and pokes at you constantly. Here are some things Mike and Ken suggest you may try. STARTING NEXT WEEK! Rapid Fire is going to become a "game show" segment. You'll be able to play along by Tweeting your answers to the Rapid Fire questions. We will announce the prizes sometime before that show on our Facebook page so be su...
Rated 5 Stars! How important are 5 star ratings?
August 01, 2017 15:00 - 46 minutes - 41.4 MBKen rates Mike's show idea 5 stars. Ken was going to talk about Business Bullying (like 1 star ratings for no apparent good reason) but Mike wanted to talk about the importance of and how to get Five Stars. It's going to be fun because Ken is going to confess his star rating criteria. Mike and I are both small business development professionals. Much of what we do revolves around public perception of our clients. We talk with them about things like Yelp and Facebook ratings. I have just comp...
How To Choose A Web Host
July 25, 2017 15:00 - 45 minutes - 40.9 MBWhether you are using WordPress or any other Content Management System (CMS), a development framework, or just good old HTML, you're going to need a 24/7 on computer to serve it to your visitors. First we'll define what a server is--many people don't understand. Then we'll discuss how the HTML on the server you are using gets to the people who are viewing your pages and content. Then we'll discuss other attributes and services that come on the web server. Did you know, for example, there are ...
Titles, Taglines, and Transactions
July 18, 2017 15:00 - 45 minutes - 40.5 MBIt's the age old question: How to I get people to buy my ____? The Internet changed marketing forever. It will never be exactly like it was in cold-calling, post-card mailing, Yellow Pages days. Even that we had nearly 100 years to figure out and people still struggled with it. So let's talk about the carnival barker or the hot-dog hawker. You'll see a common thread there and it's plainly seen: Sell what you have and nothing else. "Hot dogs! Get your fresh red hots right here! Hot dogs!" Tha...
What is a Content Management System (CMS) and why do I need one?
July 11, 2017 15:00 - 46 minutes - 41.3 MBMost likely you have heard the acronym CMS. In case you did not know that stands for Content Management System. We're speaking about Web Content, of course, and really CMS - whether the big ones like WordPress, Drupal, Geeklog, Joomla, etc. or custom created ones as I do for many clients - are the rule instead of the exception today. We generally no longer need to have a web developer or content developer on hand to "make changes to our webpage" because it has become so simple to do so oursel...
How and Why to Disconnect *For Short Periods
June 27, 2017 15:00 - 46 minutes - 41.3 MBToday Ken and Mike will be discussing why we all need to disconnect; to step back and let things clear before re-engaging. We will address some of the fears of letting go of the control we believe connectivity provides us. We will also discuss how to deal with clients who expect you to be instantly available, 24/7 and how to prep all of your clients for your away time. Both Mike and Ken spent the past weekend disconnected from the internet and fully engaged with nature. We will talk about ho...
Toxic Content: Yours, Your Visitors, and Your Competitors
June 20, 2017 15:00 - 45 minutes - 40.9 MBJoin Ken and Mike today as they talk about scenarios wherein something toxic has poisoned business relationships and caused a loss of revenue either for the short term or the long term. We will be discussing some real world happenings and some theoretical possibilities of what to do when it happens to you, how to avoid it happening to you, and a good reason for not doing it to yourself! We'll talk about "transparency", being "genuine", and simply being yourself .... with the appropriate filt...
Why Every Small Business *Must* Have A Podcast
June 13, 2017 15:00 - 45 minutes - 40.9 MBPodcasting is Broadcasting! Ken & Mike are definitely veterans of the podcasting world. Today they will discuss why you must include a podcast in your marketing strategy and how to do it. Everything from tools, tips, and techniques. It doesn't matter what your business or line of work is, if you depend on getting information out to the public it's great to do it through a podcast. How do you pick a topic?Should you have guests?How do you find guests?Should it be live or just recorded?How sho...
Facebook and Instagram Advertising with guest Brian Meert
June 06, 2017 15:00 - 41 minutes - 37.2 MBSeason 9 Episode 21 Listen LIVE and get in the chatroom. That's where the "fun" happens. This week Ken and Mike will reveal their Tool Of The Week, cover the latest news and be joined by another excellent guest in a long line of top industry experts. Brian Meert is the CEO of AdvertiseMint and will discuss the latest features coming out from Facebook/Instagram and discuss best practices. Brian is an expert in digital advertising with over 15 years of experience. Three years ago, he founded...
Focus On Real Estate and Social Marketing with Guest Calie Waterhouse
May 30, 2017 15:00 - 45 minutes - 40.6 MBPer normal Mike and Ken will be discussing their tool of the week as well as news relative to your online presence. Any small business, medium business, or enterprise can benefit from what we have learned and are learning. This is our 9th season and we're happy to have you join us. Please make sure to subscribe so you know what's coming up and also be sure to join us in the chat room if you're listening live! Calie Waterhouse is an accomplished speaker and owner of ProGen Agency providing tr...
Staying Connected When You Are Mobile
May 23, 2017 15:00 - 31 minutes - 28 MBIt's the perfect show for this episode because one of us will be on the road during the show. We all travel or have busy schedules from time to time so let's discuss how we keep connected to our clients when we are away from home base. Ken is @thekencook Mike is @mikemueller This is our 9th season and we're stoked to still be around with you! As always, thanks to Kevin MacLeod for the great bumper music.
Wanna Cry? Many people do so consider this therapy (for your infected network)
May 16, 2017 15:00 - 43 minutes - 39.3 MBOn Friday, 12 May 2017, a ransomware attack named WannaCry was launched. It began on a single, compromised computer in Europe and almost immediately spread to over 230,000 infected computers in 130 countries. Three things made WannaCry an especially successful infection: (1) it made use of stolen National Security Agency (NSA) technology called EternalBlue (2) it focused on Windows computers which had not been security patched and (3) in addition to the worm it also made use of automated P...
You Won't Believe What Happens Next!*
May 09, 2017 15:00 - 16 minutes - 13.9 MB* sorry for the link bait but not sorry. There are links you are so compelled to click you either have to click them or move away from them to keep yourself from clicking them. They aren't all click bait. Some of them are simply great titles designed to play on YOUR emotions. Not everyone is compelled by the same words so a shotgun approach is used by link writers. Yes, there are link writers who get paid to write ... link titles. Ken is @thekencook and http://thekencook.com Mike is @MikeM...
Facebook Privacy, Landing Pages, and Keyword Monitoring
May 02, 2017 15:00 - 46 minutes - 41.4 MBFacebook Post Privacy and Sharing Changes - you may have notice the "Share" button on Facebook posts seems to have a mind of it's own. Here's how to understand a little better what is happening and how to make sure your posts can be shared. We talk often about Landing Pages but really, do you need them? Here's why you probably do, what they should do for you and how you should use them. Keyword Monitoring is still a thing, right? "Be number one on Google - call me now!" Riiiiiiight.
Unsolicited Messages: Shooting Yourself in the Feet?
April 25, 2017 15:00 - 41 minutes - 37.2 MBIf you're on Twitter your DM inbox is probably hit regularly by people thanking you for following. Of course it is accompanied by a link to check out their special offer for Twitter friends. Likewise you probably get tagged or included in a group message on Facebook about someone's Open House...five states away. Or, someone has downloaded all of their LinkedIn contacts into email and sent out blasts about their job opening or the company they are recruiting for. Maybe you have WordPress or so...
When Business Is The Zen Of Social (Welcoming, Enlightening, & Empowering)
April 18, 2017 15:00 - 46 minutes - 41.2 MBMega churches don't get that way for beating people up. Superior organizations aren't known for abusing employees or customers (and if it happens, they fix it). Amazon did not come to be a giant (THE giant) by making demands but rather by meeting demands. Today, Ken and Mike will be discussing methods they have used and seen used to successfully attract and keep customers and in return receive kind words and even successful referrals. While the term "social" is still the first name of "Socia...
Canned Spam - The Arrest Heard Around The World S9 E13
April 11, 2017 15:00 - 31 minutes - 27.7 MBFacebook, man! Facebook is hosting their first ever Community Admin event. This June 22 and 23rd in Chicago, Facebook founder and CEO "the Zuck" will be meeting with select admins to get down to the nitty gritty on how Facebook can empower us all to build better communities on the social media platform. Pyotr Levashov of Kelihos has been arrested - this should shut down some spam and brute force attacks on websites. Oh Pepsi! Wait, OH UNITED! Ken is http://thekencook.com and @thekencook M...
What if Social Media did not exist? Plus: How to choose a WordPress theme.
April 04, 2017 15:00 - 45 minutes - 41.1 MBFacebook, Twitter, LinkedIn, Snapchat, Instagram .... what if they did not exist? If you're still not understanding what Social Media can do for you, your group, your business, your customers, your church, your election campaign, your mountain biking event, your high school reunion, perhaps you will after this discussion! You may be surprised what you can teach us, too. Plus: there are thousands and thousands of themes. Most are free. So how do you know which one is right for you? Is there a...
Thinking Like A Customer: Aim For Great!
March 21, 2017 15:00 - 45 minutes - 40.6 MBDid you Google OTA? Great experiences and horrible experiences stand out. But, we wager the memories of average experiences just fade with time. For example, Ken has had great experiences with Amazon; order something you need and it comes as soon as that day. While we do not intened to simply discuss experiences they may come up as examples. Rather, we intend to think like customers and discuss things from blogging to social, and even mobile experiences from a customer's view point. Join us...
Business Intelligence for YOU with Guest Patrick Healy S9E10
March 14, 2017 15:00 - 46 minutes - 41.4 MBPatrick is a friend of Mike and Ken through the social media world. He recently launched a new organization with a different perspective on some basic prinicples. What may be called a revival of business intelligence, Patrick has unleashed Prismana. Today we will hear from Patrick exactly what Prismana is, what it does, how it does it, and why you probably need it. Prismana can effectively eliminate the need for the following: expensive external call tracking servicescomplicated and expensiv...
Throwback ... TUESDAY! Special Guest Jason Crouch
March 07, 2017 16:00 - 46 minutes - 41.2 MBIf you have been a listener since December of 2008, you'll remember the early days with Jason Crouch as co-host of Social Media Edge. Jason left the show a few years ago to focus on things that make better sense for his life, his family, and his service. Join us as we catch up with Jason and find out how he's using social media in his multi-faceted world.
There's A WordPress Plugin For That!
February 28, 2017 16:00 - 45 minutes - 41 MBAh, sweet WordPress plugins! If it were not for the occassional need for a custom WordPress plugin their probably would only be a 15 minute Social Media Edge Radio show (because that's how the time gets paid for!) So Ken and Mike know that plugins can be a little confusing, may not do exactly what you want, can be "manipulated" and should be used by everyone who has a WordPress website. As you should know we generally discuss self-hosted WordPress but some of these skills are crossover to Wor...
He Made This Crazy Tweet and the Unbelievable Happened!
February 21, 2017 16:00 - 46 minutes - 41.3 MBMike put Ken on the spot for today's show. That's okay because this needs to be discussed. Twitter is very much alive and doing very well for many people. Today we're going to discuss how Ken still uses Twitter (even more than Facebook or LinkedIn) and gets a few leads with very little effort. Obviously if it works with very little effort to get a few leads then it stands to reason that by upping the effort the return will also increase. You really need to listen live and get in the chatroom...
Things We LOVE About Marketing Technology S9E6
February 14, 2017 16:00 - 45 minutes - 41.1 MBSo much for evergreen content! I bet you know what today is. Join Mike and Ken as we discuss many of the things we love about digital marketing, sales, community building, and more. Since we're both young at heart and have decades of experience at it, we're sure you're going to agree with many of these. We'd really like for you to join us in the chat room or even phone in and share some of the things you love about social media, blogging, eCommerce, data intelligence, and more. Ken is @thek...
Syndication Gets The Word Out
January 31, 2017 16:00 - 32 minutes - 29.2 MBNews, news and more news! A lot of things are happening in the social network world right now and we don't have time to cover even all of the news. We're going to give you just the top news most relevant to you to get our day started. Then of course Mike and Ken will have our tools to share with you as well. The meat we're serving today is going to be about syndicating your content. Every blogger knows when you are first getting started building your community online it can be very difficult...
Cracking the Combination to Key Words, S9E4
January 24, 2017 16:00 - 45 minutes - 41 MBWe know - the guru told you back in 2012 that SEO was dead, dead, dead. They probably also charged anywhere from $29.95 to $3000 for that info. Chances are some of them even told you blogging was dead, dead, dead. Well, we're here to tell you that they are both more alive than ever. Sure, the SEO landscape has changed many times. There's one thing that remains: Google (et al) want to deliver the very best search results they can for their customers. Their customers are anyone who types a sear...
Engaging and Tracking the RIGHT way - Season 9 Episode 3
January 17, 2017 16:00 - 33 minutes - 29.6 MBShow Notes Jan 17 Season 9 Episode 3 Engaging and Tracking the RIGHT way Advertising and inbound tracking Facebook Pixel Google analytics Bing analytics Socially responsible adults Facebook Open Graph Twitter Cards
Riding High on the Sales Cycle (Don't fall off!) Episode 9.2
January 10, 2017 16:00 - 46 minutes - 41.4 MBOn last week's episode, Season 9 Episode 1, we talked a little about the sales funnel, the sales cycle, and what to do with leads once you have them. Mike new right where to go for a great follow up so he invited Chris Drayer of Revaluate to join us for a segment this week. Revaluate is a real estate lead assistant program which helps you do more than "just stay in touch" with prospects. The idea does not have to end with real estate agents, though. What we learn today about the process can c...
Converting Leads Once You Have Them Show# 417 Season 9 Episode 1
January 03, 2017 16:00 - 38 minutes - 34.8 MBWelcome to the beginning of our NINTH year. Yes, 9. We started in 2008 and we're still here. Today we start out with the Tool of the Week. Mike and Ken will each share their pick of a tool this week. It may be a tool they use, one they recommend, or just one for fun. Get in the CHAT ROOM and share yours! Have you subscribed to the Smokin' Hot Social Media News? DO it! Subscribe here. No Spam Ever. Our topic today is your leads. We talk regularly about how to get leads and not so regularly a...
Rewind: What We've Learned
December 27, 2016 16:00 - 36 minutes - 32.3 MBYet more feux pas have gone into the records this year. It seems some folks will never learn -- which is great show fodder for Ken and Mike as we look for entertaining yet relevent information to discuss on the show. As we look back at past shows we'll re-cap things we have learn from our guests and while researching the show. Of course we'll also discuss current and relevent news to help us all be better users of social media for marketing, sales, personal, and doing so safely. Ken is @thek...
Looking Ahead to 2017 and Online Marketing
December 20, 2016 16:00 - 31 minutes - 28.3 MBLike it or not, 2017 will be here in less than 2 weeks. Now that this episode is no longer evergreen, let's see how we do with our projections! Virtual Reality is already on the scene and during today's episode we're going to discuss how it can impact online marketing and social media. Coupled with the continuing exodus of desktops and even laptops, we're sure the changes being ushered in for 2017 will dramatically impact your online activities: both business and personal. Join us live and ...
Video vs Text: Expectations, Best Use Cases, How-To
December 13, 2016 16:00 - 33 minutes - 29.4 MBWe all read blogs and we all watch videos. When is it best to use one instead of the other? Today we will discuss the power of video, the power of text, why one may be better than the other, and in which circumstances. YouTube is huge and other video repositories are growing constantly. But is video any better than text? Are there times when both should be used in the same post, article, or page? Ken is @thekencook on Twitter and thekencook.com Mike is @mikemueller on Twitter and areweconn...
SSL, What The ____?
December 06, 2016 16:00 - 34 minutes - 30.6 MBYou've probably heard the term "SSL". Today we talk about how it impacts your future, and your today. Because today we discuss SSL - what it is, why it is important, how we're basically being herded into it, what to do about it. We'll discuss the what, why, and how, as well as the reasons Secure Socket Layers should, and soon *must*, be a part of your web presence. While we don't intend to get too "techy" for the average user, there is plenty to be learned about SSL outside of this short sho...
There's So Much Social Noise! How To Find What You Need
November 29, 2016 16:00 - 37 minutes - 33.3 MBEveryone knows it's impossible to read every post, tweet, and comment. So how do you get the information you want? Or maybe more importantly, how do you get the information you need? Today, Ken & Mike will discuss just this topic. We will look at ways we have used and perhaps ways we will discover during today's episode to filter, cull, group, list, and compartmentalize information. With several thousand followers, readers, and viewers, it becomes very imoportant to "sniff out" the informa...
These Two Turkeys Are Thankful About These Technologies....
November 22, 2016 16:00 - 36 minutes - 32.9 MBKen & Mike are both web developers who work completely independent from each other but on similar types of projects. Today they will discuss which technologies and tools they are most thankful for and why. They will also include short discussions about how they use them in their daily work and how it improves their services. Ken is @thekencook and http://thekencook.com Mike is @MikeMueller and http://areweconnected.com If you're listening live, get in the chat room. Otherwise feel free to ...
Timing Is Everything*
November 15, 2016 16:00 - 37 minutes - 33.3 MB*almost Knowing when to post which means time of day, day of the week, special days of the year, and more can boost results by large numbers. Today, join Ken and Mike as we discuss this topic, some tools used to help, and add your ideas by calling in or joining use in the chatroom (if you're listening live - because in this case, timing is everything!).
Writing to Your Specific Audience
November 08, 2016 16:00 - 36 minutes - 32.9 MBWhether blogging or advertising you have a target audience. Sometimes we set very wide horizons hoping by the number of exposures we reap some results. At other times we set a very narrow horizon and aim for specific needs or desires. But, how do you determine your audience and then how to you decide on what to write? Mike and Ken will discuss this evergreen topic today on the show. Be sure to get in the chat room if you are listening live. Ken is @thekencookhttp://thekencook.com Mike is @...
Social Damage Avoidance & Control with Brandie Young
November 01, 2016 15:00 - 46 minutes - 41.4 MBKen & Mike have probably discussed this topic as much as any other: When something is posted about your business or you, whether it is true or not, how do you respond? Fortunately we know a professional who can really bring some light to this topic. We'll be joined today by Brandie Young of Marketing TBD and her Twitter profile says it: Co-Founder, Marketing TBD. Marketer striving for work/life balance. Rich in friends, fun & opinions. Think mean people & shoddy reporting suck. @Brandiel J...
If You Are Not Mobile Ready, You Are Not Ready
October 25, 2016 15:00 - 39 minutes - 35.1 MBHave a presence online? Is it mobile ready? If not you may as well be driving a steam powered car to the office. Mobile ready is something everyone should have been by 2008. If you are not, this is time to play catch up - and quickly. Here are the answers (and more) to points like: What is “Mobile Ready”? What needs to be Mobile Ready? Why should content be Mobile Ready? How do you know if you’re Mobile Ready? Does Google care about Mobile Ready? How do you get Mobile Ready? Maybe ...
The Notorius Rob Hahn and some highly engaging controversy you can step in
October 18, 2016 15:00 - 1 hour - 54.7 MBViolence Against Women? Bullying? Threats? On a real estate event bus? Rob Hahn is a well known and respected management consultant to the real estate industry. He is also known for plain talk and not pulling punches when a direct hit can save people from myths, misconceptions, or themselves. Rob recently published a blog post titled The Biggest Pile of $#!7 I’ve Stepped In: A Followup and it started a little conversation firestorm that soon became hot! He'll be joining us today to continu...
Social Security - not the retirement type, the Kardashian type
October 11, 2016 15:00 - 31 minutes - 27.8 MBThey say Kim Kardashian was taped up and tossed into a bathtub before being robbed because of her activities on social media. If true, this is a dramatic representation. But the reality is you may become a victim as a result of posting to social media. Today we discuss possible ways to avoid you or your family members becoming a victim. I just returned from a 5 day deployment to help with the response to Hurricane Andrew. On thing I did when I had time was scour the social web for people w...
Re-Launch Your Social? Absolutely!
October 04, 2016 15:00 - 38 minutes - 34.7 MBJoin us this morning as we talk about redirecting efforts in social. We will be joined this morning by Randy Barnes who has poked at direction and branding many times and has enjoyed good success while he moved others to the back burner, or the round file. If he joins we'll be discussing a recent success that he had with a project called Hamburger Square. Some years ago we had a "Guru" from the real estate marketing world on the show and he and Ken had a little on air battle royale over ...
All LinkedIn with guest Italina
September 27, 2016 15:00 - 35 minutes - 31.4 MBItalina helps the Real Estate Community’s Top Realtors and Mortgage Professionals upgrade their presence online through LinkedIn, Facebook and Email Newsletters. Her work as an Online Presence Expert, is vastly different from her study of the law. Nevertheless, once Italina graduated from law school, she opened her Online Branding & Marketing Firm.
Marketing With Flipboard, 93,000 Followers? Guest: Janette Speyer
September 20, 2016 15:00 - 32 minutes - 28.7 MBYou may be thinking one of two things: (A) What is Flipboard? (B) Why do we need Yet Another social marketing channel? You're in luck because today's guest Janette Speyer is going to answer those questions and more! I first heard of Janette on Twitter (shocker) and began to pay attention to what she was saying about Flipboard. Admittedly, I had not quite thought of the use she is going to present to us today. So for all of our marketing and Real Estate listeners you will not want to miss this...
Not Just Another Social Media News Discussion
September 13, 2016 15:00 - 38 minutes - 34.7 MBAll the news that's fit to discuss! Join us to discuss the hottest topics in social media and online marketing. Be sure to get into the chat room or call in with your questions and comments.
Push It, Push It Real Good; Marketing In Social Media Today
September 06, 2016 15:00 - 32 minutes - 28.9 MBFrom sponsored posts on Facebook, to sponsored stickers on Twitter, and lots of things in between. Mike and Ken will be discussing theory, cost, application, and expectations about using paid marketing (and free marketing) on social media to help get your point across. Have you ever wanted to have your own promoted sticker on Twitter? You'll need a bigger checkbook; let's talk about who this is for and who it is not for. How about Geofilters on SnapChat? You've seen those Geofilters that po...