Digital Ads for Political Mobilization and Persuasion, with Nick Ahamed
Social Media and Politics
English - January 24, 2021 08:00 - 47 minutes - 43.9 MB - ★★★★★ - 27 ratingsGovernment Science Social Sciences social media social networks politics political science digital marketing media communication democracy facebook Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Nick Ahamed, Director of Analytics at Priorities USA, shares his research on the effectiveness of digital ads for increasing voter turnout and support for Democrats. We discuss the field and survey experiments that Priorities USA has been running to find the optimal messaging strategies, targeting approaches, and treatment lengths for political social media ads during elections.