Cross-Cutting Expression on Social Media: Brexit on Facebook, with Dr. Anamaria Dutceac Segesten

Social Media and Politics

English - September 03, 2023 07:00 - 58 minutes - 53.2 MB - ★★★★★ - 24 ratings
Government Science Social Sciences social media social networks politics political science digital marketing media communication democracy facebook Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Negative Campaigning on Facebook in EU Elections, Cross-Platform Extremism, and Dissonant Public Spheres, with Prof. Ulrike Klinger

Next Episode: Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock

Dr. Anamaria Dutceac Segesten, Associate Professor in Strategic Communication at Lund University, joins a discussion of cross-cutting expression and its implications for digital campaigning on Facebook. On the theory side, we discuss concepts of online self-expression and cross-pressures. We also discuss how political ideology can be inferred from Facebook reactions such as 'likes' and 'loves'. Finally, we discuss what topic models of the Brexit debate around Facebook can reveal about how and what Facebook users discussed around the referendum.

Links to the paper and supplementary material:

Reconceptualizing Cross-Cutting Political Expression on Social Media: A Case Study of Facebook Comments During the 2016 Brexit Referendum (2023)

Supplementary Material