Audience Development, Online Political Journalism, and Social Media, with Sofia Diogo Mateus
Social Media and Politics
English - November 29, 2020 08:00 - 46 minutes - 42.3 MB - ★★★★★ - 27 ratingsGovernment Science Social Sciences social media social networks politics political science digital marketing media communication democracy facebook Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Sofia Diogo Mateus, Audience Development Editor at Politico Europe, discusses the role of social media in online political journalism. We talk about the importance of audience development, the tools used to assist in online publishing and measuring engagement, and the benefits and pitfalls of user generated content (UGC). We also discuss Sofia's work as Head of Facebook at Deutsche Welle, strategies around content moderation, and the value of reporting political news for international audiences.
Click here to view the Social Media Producer job posting at Politico Europe.
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