From Facebook's outage for more than a few hours, in politics, and the issue of privacy and data has kept them at the forefront of controversy, but it didn't hurt their brand.

Back in September 2018, Nathan and Kent Lewis from Anvil Media put out Nike Raises Brand Authencity With Colin Kaepernick. Kent was very vocal about Nike's position, and how it would benefit the shoe giant in the long run. Nike continues to dominate.

Netflix's Dave Chapelle comedy "The Closer" started a controversy of entertainment, but Netflix doesn’t budge. The power of the brand is bigger than people assume. 

 

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