Ep 151 - Perceived Value vs Actual Value
Let's Talk Marketing w/NDUB
English - May 01, 2023 07:00 - 8 minutes - 18.8 MB - ★★★★★ - 16 ratingsEntrepreneurship Business Non-Profit marketing business entrepreneurs nonprofits personaldevelopment socialentrepreneur socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 150 - Top 3 Worst Marketing First Impressions
Established brands understand that perceived value and actual value are completely different marketing concepts that can influence the consumer's purchasing decision. Nathan gives some examples because it's based on the consumer or client's personal opinions, experiences, and expectations. Perceived value can be influenced by various factors such as brand reputation, quality, features, pricing, and customer experience.
Host: Nathan A Webster
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