018 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 2.
Social Currency
English - November 28, 2018 05:06 - 28 minutes - 39.4 MB - ★★★★★ - 22 ratingsBusiness fitness health business entrepreneurship leadership interview entrepreneur finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 017 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 1
It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. As the second part of a two-episode series, we want to tackle measurement that matters and give you a few approaches to consider as you build or optimize your own measurement framework.
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