So You Want to Start a Business with Ingrid Thompson artwork

So You Want to Start a Business with Ingrid Thompson

206 episodes - English - Latest episode: 7 months ago - ★★★★★ - 18 ratings

Business has become overcomplicated. I aim to simplify it.

In this podcast, I lead thoughtful and fun discussions with business owners, entrepreneurs and leaders who think big and who take action to create their own business success.

As we celebrate their stories and learn the lessons from their lives this podcast offers business wisdom with tangible, tactical tools and tips. We debunk some of the common business myths supporting you to build and grow your own business.

I’m your host Ingrid Thompson – renowned business educator & mentor with more than 30 years’ experience and author of the book So You want to Start a Business.

This podcast is here to inspire, empower and transform the way we build a business.

This is a lively and thought provoking podcast - and fun too.

When we pursue business and entrepreneurship based on core values and deepest integrity, and at the same time build a financially successful business – we live richer, fuller lives.

Find out more about Ingrid Thompson https://www.healthynumbers.com.au/podcasts/
Follow me on linkedin.com/in/ingridthompson https://www.facebook.com/GrowingBusinessesHealthier/ and https://www.instagram.com/healthynumbers.com.au/
Find Ingrid’s internationally published book So You Want to Start a Business https://www.healthynumbers.com.au/about-the-book/

Conversations on this long running podcast include EOF podcast host John Lee Dumas, Founder of Happy Skin Co Dylan Mullan, Founder of Tribe Kayla Houlihan, Nicole Baldinu co-Founder of $100 MBA, Pilates Goddess Jenna Zaffino, Entrepreneur Kelly Roach, Australian artist and entrepreneur Valerie Khoo and so many more

I hope you enjoy listening

Just so you know, I read chapters of the book in episodes of the podcast, check out the book reading episodes between episodes 70 and 90

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Episodes

E185 Cassie Briggs: Biology Professor turned Career Coach

August 22, 2023 20:00 - 43 minutes - 59.2 MB

In today’s episode we meet Cassie Briggs - Biology Professor turned Career Coach - who tells us that she has listened to every episode of this "So You Want to Start a Business" podcast using the information and inspiration to build her highly successful Success in Science Career Coaching business Cassie started her business in 2020 and her first client paid her double the fee she billed them at the time ! If you are thinking about starting any kind of personal services business - and we ...

E184 Brook McCarthy has figured out how to make herself happily unemployable - for the rest of her life

August 08, 2023 20:00 - 37 minutes - 51.4 MB

Brook McCarthy started her first business in 2007 and now describes herself as "happily unemployable" Her business Hustle and Heart equips and empowers business owners to build highly creative, ethical, and mutually-flourishing businesses that become a model for others to emulate. Brook loves talking to women in business about money and demystifying money and sales. She believes how much you earn is a feminist issue and she's keen to change the stats! In this episode she tells us: "ang...

E183 Salle Huber - after years of working for others Salle knew it was time to start her own business & says "I wish I'd started earlier"

August 01, 2023 20:00 - 41 minutes - 57.6 MB

Salle Huber is a movement teacher with more than 15 years experienced. She is trained and fully certified in Stott Pilates as well as The MELT Method, which is a simple and innovative self-care treatment for our connective-tissue system.  In May 2021 Salle started her own business after deciding that she could no longer work for anyone else. She says "No-one believed in what I was doing (with my clients) as much as I did and so I decided that I would create my own studio where I could pr...

E182 Cheryl Burgess: when preparation meets opportunity! Starting a Pilates business

November 07, 2022 01:43 - 55 minutes - 76.6 MB

In this episode we meet Cheryl Burgess. Cheryl and her husband Adrian now run a multi business operation. This is a business started in 2012 when they wanted to buy a Pilates reformer for personal use at home. Finding a supplier overseas was easy  EXCEPT! instead of buying 1 reformer - the minimum order was for 10 reformers !! And that’s how it started. They pre sold the other 9 Pilates reformers before they even arrived in Sydney. The first growth step was to include commercial use ...

E181 From Hairdresser to Feng Shui Consultant with Candice Berlanger

July 13, 2022 04:18 - 38 minutes - 52.6 MB

What happens when a hair stylist says "Enough! of this" ... and decides to become a Feng Shui consultant? That’s exactly what Candice Berlanger did and for a whole lot of reasons – start8ing with more freedom and flexibility to spend more time with her family  Feng Shui is often thought of as the art of placement, where we put things in the house or the office The REAL practice of Feng Shui is one of the oldest in the world and has a fascinating history! Candice gives a little of t...

E180 Ziinkle: how to design and take to market a new and unique dating app

July 11, 2022 01:42 - 44 minutes - 60.6 MB

Ziinkle is unlike any other dating app on the market.  Fronted by two fed-up females Melanie Leahy and Elisse Alexander, Ziinkle is an innovative platform that allows users to see where other singles are out and about socially and in real-time. Founders Melanie and Elisse are using Ziinkle to encourage daters to swap from swiping on the couch to locking eyes across the bar! In this conversation they talk about: their pricing model How they raised funding who is on their advisory b...

E179 Starting a Special Education Consultancy completely from scratch with Crystal Y Sanford

June 24, 2022 00:40 - 29 minutes - 40.4 MB

Crystal Sanford is a Speech-Language Pathologist who supports families, children and young adults with unique needs. Crystal has built her successful consultancy completely from scratch and today she tells us the steps she took and her lessons learned. When you listen to this episode her passion shines through. Crystal’s goal is to move fellow special needs families from overwhelm and frustration to confidence and hope. In her advocacy role, she has successfully helped numerous famili...

E178 Building a publishing company + a Book store from scratch with Dr Artika Tyner

June 14, 2022 08:26 - 36 minutes - 49.5 MB

Dr Artika Tyner is an amazing woman, a human rights lawyer, book publisher and book store owner! Planting People Growing Justice She lives by the credo: When you see a problem, find a solution. She tells us that she realised that "a reader is more likely to find a black dog on the cover of a book than a black person" and set about to find a solution. She started publishing books Her first book stores were pop-ups - at festivals and markets, offering the early books she published. In ...

E177 How I overcame a debilitating bout of procrastination

June 08, 2022 07:49 - 14 minutes - 20.4 MB

Hello and welcome to Episode 177 Recently I found myself saying to a friend "I feel like I've lost my voice" I hadn't written a newsletter in a while and there was a gap in my podcast episodes and I was mostly off social media .... I told my friend "I don't know what to say" She said: "We procrastinate as a response to fear - we develop the habit of procrastinating to protect ourselves" Wow!! That was a lightbulb moment I hadn't realised that this is procrastination!! What am I f...

E176 Angela Ficken psychotherapist has built a worldwide brand Progress Wellness

November 08, 2021 19:00 - 43 minutes - 59.3 MB

Like many business owners Angela Ficken reached a point where she was burning the candle at both ends. She took the plunge to start private practice … and thought she would “hang out her shingle” and that’s all she needed to do. It didn’t work out that way and in this episode Angela tells us how she overcame the “hustle of being in business which is a constant grind” She says that she learned very fast that: “Your pay check is as much as you hustle” Angela has built her business Progre...

E175 How to overcome the pricing barrier

November 04, 2021 19:00 - 6 minutes - 9.09 MB

Stacey Hylen is my guest today in this short Stand out episode because what she has to say about how to overcome the pricing barrier earns its own episode! Stacey started her first business when she was in third grade and then started an even more successful business when she was 11 years old. She describes herself as a “natural optimiser” and you can listen to her talking about this if you scroll back to episode 171. Stacey says: "In business the pricing barrier is not usually between...

E174 How to have a successful Sales conversation with "Kat" from Team Kat & Mouse:

November 01, 2021 19:00 - 40 minutes - 55.7 MB

When it comes to having a sales conversation with prospective clients - have you ever taken it personally when they say "no" or do you try really hard to be "liked" so that they will say "Yes" ?? I know I certainly have and am guessing you maybe have as well... In this episode Sharon Kitroser who is one of Founders at Team Kat  & Mouse shares her wisdom about her unique approach to sales, selling and fund raising. Sharon and her business partner and long time friend Amy Mauser work wit...

E174 Kat & Mouse

November 01, 2021 19:00 - 40 minutes - 55.7 MB

When it comes to having a sales conversation with prospective clients - have you ever taken it personally when they say "no" or do you try really hard to be "liked" so that they will say "Yes" ?? I know I certainly have and am guessing you maybe have as well... In this episode Sharon Kitroser who is one of Founders at Team Kat  & Mouse shares her wisdom about her unique approach to sales, selling and fund raising. Sharon and her business partner and long time friend Amy Mauser work wit...

E173 Building a viable business making funny & creative cards with Keli Spanier from Colette Paperie

October 27, 2021 23:44 - 44 minutes - 60.5 MB

My guest today is Keli Spanier and more than 12 years ago she started making funny and creative cards – for a whole bunch of reasons In this episode she tells us all about how she has grown Colette Paperie from those first cards into a global company As Keli says: "After spending several years at a corporate job I began Colette Paperie in 2009 to solve two problems: lose the soul-sucking job, and create funny cards." It became her goal to revive snail mail in a way that made it impossi...

E172 "Put all the excuses aside because you are capable!" Michelle Okwudiafor

October 14, 2021 04:50 - 37 minutes - 51.5 MB

"Whatever it is you are waiting for - is keeping you in a state of limbo!" That's Michelle Okwudiafor and she adds "Put all the excuses aside because you are capable" Michelle is an advocate for visibility and inclusion and in this conversation she speaks about how she has grown this business while working a full time job - and that point where she knew the business could sustain her. She talks pricing and shares data and stats - she tracks her pitches, the acceptances and the conversi...

E171 Stacey Hylen: Optimising what you already have

October 05, 2021 22:55 - 36 minutes - 50.2 MB

Stacey Hylen is my guest today and she started her first business when she was in third grade and then an even more successful business when she was 11 years old. Stacey says: "Many people feel they are getting paid well, just not enough to reflect their brilliance at what they do and the kind of results and support they create for their clients. I help people Raise their Rates" In this conversation she talks about how she works with clients to help them Raise their Rates. She describe...

E170 Suzanne Paulinski: Redefining the Hustle

September 27, 2021 20:00 - 45 minutes - 62.6 MB

Suzanne is a mindset coach for music-preneurs and creatives and she says it is time to #RedesigntheHustle! Combining her 18+ years in the music industry with a Master's in Psychology she now helps creatives reach their goals. This is more than time management solutions – this is growth mindset meets getting clarity on the next steps. There’s a reason the business is Rock/ Star The solidity with grounding like a rock while reaching for the stars! Suzanne says “Things will always get...

E169 How to Scale your business using Digital products with Destini Copp

September 20, 2021 20:00 - 35 minutes - 48.2 MB

Destini Copp says "You may feel like no-one is watching, no-one is seeing what you are doing. Keep on going, keep moving forward. People are watching. People are seeing what you are doing. You are building your future. Believe in what you are doing and keep going." When Destini started her business, she started big and was looking to scale and grow quickly. Then she cycled around and went to work 1:1 with clients - and she wishes she had done this earlier. So many business owners want to...

E169 Scaling your business using Digital products with Destini Copp

September 20, 2021 20:00 - 35 minutes - 48.2 MB

Destini Copp says "You may feel like no-one is watching, no-one is seeing what you are doing. Keep on going, keep moving forward. People are watching. People are seeing what you are doing. You are building your future. Believe in what you are doing and keep going." When Destini started her business, she started big and was looking to scale and grow quickly. Then she cycled around and went to work 1:1 with clients - and she wishes she had done this earlier. So many business owners want to...

E168 Brooke Lively has built her viable and successful business from scratch and "by accident"

September 13, 2021 20:00 - 49 minutes - 68.3 MB

  Brooke Lively says that she came to realise that most business owners are a little intimidated by their numbers, they don’t know what they're saying and they don’t know how to use them. "People start a business from a point of passion" she says "and they don't have the training and so they feel stressed and frustrated. That's why my business is here - to help small companies become more profitable" Brooke Lively is Founder of Cathedral Capital which serves as bookkeeper, accountant, fr...

E167 Allison Jackson is taking her passion for fitness from a side hustle to a viable and successful business

September 06, 2021 20:00 - 32 minutes - 45.3 MB

Allison Jackson Fitness originally started out as FitMomsofNJ.com in 2010 when she began to realize how many of her mom-friends were either struggling to lose weight, looking for ways to incorporate exercise into their busy lives or trying to figure out how to prioritize their health while caring for their family. Fitness is absolutely her passion. When she was in her teens, she used to read her Dad’s Muscle & Fitness magazines and attempt to lift weights and work out in their unfinished b...

E166 "Hey You" Co-Founder Rebekah Campbell

August 30, 2021 20:00 - 53 minutes - 74.1 MB

Rebekah Campbell is a serial entrepreneur who has played a lead role in the disruption of two industries. She's best known as the Co-Founder of Hey You, Australia's number 1 order ahead platform used by 900 000+ Aussies in cafes and quick service restaurants (QSR) Hey You grew out of the combination of Rebekah's Posse.com and another business called Beat the Q. She tells the story of how the 2 officially became 1 company in 2015. Hey You is evolving the way that people order and pay ...

E165 Grow a side hustle into a full time viable business with Kenzi Wood

August 23, 2021 20:00 - 42 minutes - 57.9 MB

Kenzi Wood is a full-stack marketer turned content writer, writing for businesses. She took her side hustle and made it a full time viable business. Kenzi has helped more than 150 agencies and entrepreneurs. She's written more than 1 000 pieces of content - one thousand! for more than 300 000 readers! You know how much I, Ingrid. love data and stats so I just had to include this right here! 😊 In today's episode Kenzi takes us through her business story going from writing as a side hustle...

E165 Kenzi Wood: Grow a side hustle into a full time viable business

August 23, 2021 20:00 - 42 minutes - 57.9 MB

Kenzi Wood is a full-stack marketer turned content writer, writing for businesses. She took her side hustle and made it a full time viable business. Kenzi has helped more than 150 agencies and entrepreneurs. She's written more than 1 000 pieces of content - one thousand! for more than 300 000 readers! You know how much I, Ingrid. love data and stats so I just had to include this right here! 😊 In today's episode Kenzi takes us through her business story going from writing as a side hustle...

E164 Imposter Syndrome - what is it? and how do you "fix" it?

August 19, 2021 20:00 - 10 minutes - 13.7 MB

Kelli Komondor was our guest on episode 158 and in that episode she explained imposter syndrome in a way I’ve not heard previously. Imposter syndrome affects so many people which is why I want to bring you this episode with: Kelli's explanation of imposter syndrome how she found that she could start to overcome imposter syndrome the activity I work through with clients to help them realise their worth and to beat imposter syndrome In this episode I invite you to let me know how you g...

E163 Keep failing & you will keep soaring with Katie Chonacas

August 16, 2021 20:00 - 49 minutes - 68.3 MB

Katie Chonacas is a multi disciplinary artist who utilises her voice to inspire change and transformation in people who want to make an impact on the world Katie Chonacas is the first NFT artist to release a poem on love on blockchain. "A Lover’s Fairytale" was released on World Poetry Day and is available on Amazon. Katie Chonacas writes for Huff Post. Katie has appeared in many TV shows and films including Law & Order: SVU, Cols Case, It’s Always Sunny in Philadelphia, CSI: NY. She...

E162 "It's time for radically kind people to get comfortable with money" says Ean Price Murphy

August 11, 2021 01:57 - 43 minutes - 59.6 MB

Money scares many people. But it doesn’t scare Ean Price Murphy.  She doesn’t want business owners to have to worry about their “crazy” finances anymore! People who are nervous or confused about money work with Ean to become confident, comfortable and knowledgeable around money. She wasn’t born a bookkeeper. She learned it slowly. Ean graduated with a Liberal Arts degree, so it wasn’t until her 20s that she started becoming educated about money. She says: “After all, it’s just anothe...

E161 How to ride the Business Roller Coaster

August 05, 2021 20:00 - 10 minutes - 14 MB

"Business is a Roller Coaster" says Nicki Krawczyk who we met recently in episode number 156 This is one of our short sharp standout episodes - 10 minutes! Nicky says:  "By its very nature Entrepreneurship is scary And you have to be willing to Get outside your comfort zone" Nicky tells us how she deals with the role coaster and describes being an entrepreneur – being a business owner "is Terrifying and at the same time thrilling" In addition I have 2 suggestions of ways to help ma...

E160 Julia d'Albert Pusey Co-Founder of Myrtle and Maude

August 03, 2021 07:14 - 42 minutes - 58.5 MB

Myrtle and Maude creates natural wellbeing products for pregnancy. Julia d'Albert Pusey is the Co-Founder and a super smart business woman.  This episode is packed with about as much as can be packed into 40+ minutes. I think Julia is probably one of THE most prepared guests I've ever had on the show. Julia says: "Don’t be scared of failing – just don’t put a lot of money behind it" and explains how this applied in her previous business. "Set a financial limit" She also says: "You ca...

E159 How to Find your NICHE

July 29, 2021 05:17 - 3 minutes - 4.46 MB

"Find your Niche" they say and we resist saying "I can help everyone" or "Oh, I don't want to exclude anyone"  I've just finished a terrific conversation with Dana and David Hagstrom about the business they started when they "retired" and moved to Mexico.  They call it their Encore Career This is one of my Stand Out episodes and is all about Finding your Niche and the questions to ask yourself and the steps to take to truly drill down to find your niche. This is a practical episode a...

E159 Find your NICHE

July 29, 2021 05:17 - 3 minutes - 4.46 MB

"Find your Niche" they say and we resist saying "I can help everyone" or "Oh, I don't want to exclude anyone"  I've just finished a terrific conversation with Dana and David Hagstrom about the business they started when they "retired" and moved to Mexico.  They call it their Encore Career This is one of my Stand Out episodes and is all about Finding your Niche and the questions to ask yourself and the steps to take to truly drill down to find your niche. This is a practical episode a...

E158 Kelli Komondor asks “Why not now?”

July 26, 2021 20:00 - 45 minutes - 62 MB

Kelli Komondor says her motto might well be "Why not now?"  Why wait another 5 years or 10 years - why not now? In this rich and rewarding conversation Kelli tells her story - and much more. 2020 - the year of necessary changes for small businesses, nonprofits and corporations. Kelli Komondor found the courage to follow her dreams to have a business of her own and to become a published author. Kelli's motto could be said to be "Why not now?" because it was these 3 words which chang...

E157 "Undisruptable" by Ian Whitworth

July 19, 2021 20:00 - 49 minutes - 67.5 MB

This is a completely different style of podcast episode. Today I'm in conversation with Ian Whitworth as we discuss his book "Undistruptable. Timeless business truths for thriving in a world of non-stop change" Ian describes himself as "Failed vet student, amusement ride operator, audiovisual technician" He started his own advertising agency so he could give himself the creative director job he yearned for.  That business won some awards which helped him start audiovisual business Scen...

E156 Nicki Krawczyk created a storm when she named her business Filthy Rich Writer

July 12, 2021 20:00 - 51 minutes - 71.2 MB

Nicki Krawczyk created a storm when she named her business Filthy Rich Writer - in fact she was surprised at the response. Nicki Krawczyk is determined to destroy the myth that writers don’t make any money. After earning her degree in Public Relations and reading a book her mother gave her about how to become a copywriter and earn 6-figures, Nicki propelled herself into freelance work. She has worked with high calibre clients like Hasbro, TripAdvisor, and Adidas. Today, she heads her o...

E155 Starting a Yoga Studio Business

May 24, 2021 06:30 - 51 minutes - 70.9 MB

Whether you are thinking about starting a yoga studio business, a Pilates studio or any other wellbeing, health or fitness business - this episode is for you!! We talk about pricing, attracting clients, keeping clients, making a profit - more than just "paying yourself enough" Michael walks us through some of the big changes he's seen in the industry - wellbeing, fitness and allied health have all been affected by The Corporates!  Every business is constantly morphing and changing to m...

E154 Throw your Backpack over the Wall; Nothing happens till you decide

February 15, 2021 19:00 - 17 minutes - 24.6 MB

How do we create the future we truly want? In today's episode I explore one of my favourite models - The 2 Future's model and share 3 actions for your take to create the future you desire.   When you truly understand how money works in your business your life changes completely and forever. You make more money in your business Importantly – not just more revenue, you make and keep more profit AND you pay yourself the salary you deserve My guess is that you are here because you wa...

E153 Jack Tanasi; starting an e-commerce store completely from scratch

February 08, 2021 19:00 - 34 minutes - 47.8 MB

There are a few things that are truly exceptional about Jack Tanasi and here are just a few that stand out from this conversation/ interview: * he started his e-Commerce store completely from scratch. He did not have a product, didn't have a store. He created something from nothing * during the early days of the enforced Melbourne lockdown – one of the longest lockdowns – Jack spent his time interviewing entrepreneurs who had started e-commerce brands “instead of playing Play Station lik...

E152 Next Steps - hear what's coming up!

February 04, 2021 03:00 - 15 minutes - 20.9 MB

Welcome back to 2021. Having taken a bit of a break to enjoy sunshine and the wonderful surf in the morning and some "laying on the couch reading with cats" time in the afternoons - now I'm back.  Thank you for tuning in. In this episode I talk about what's coming up for this 7th year of the podcast. It's going to look a little different - there will be more from me. Thank you so much for continuing to listen, for being here, for spending your precious time with me and my guests. I am ...

E151 How you can achieve anything you truly want

January 04, 2021 19:00 - 15 minutes - 20.9 MB

I've never really been a "goal setter" and have to admit the whole Great Big Hairy Goal discussion makes me squeamish! In this "just me" podcast episode I describe my personal approach to business today. Inspired by a few different things that I've been thinking about and working on in the past few months, I'm taking a very singular view and focussing on The One Thing that I can do right now to achieve my daily, weekly and monthly goal. Please notice that I use the singular goal - not th...

E150 Gabriela Rosa; Naturopath & Fertility Specialist is changing lives for couples across the globe

December 28, 2020 19:00 - 1 hour - 84.4 MB

Accelerate your Business Financial Confidence is starting soon - 6 week Accelerator program that will change your life completely and forever  https://www.healthynumbers.com.au/money/ When you understand how money works in your business your life changes completely and forever !! Gabriella Rosa graduated as a Naturopath with a Bachelor of Health Science almost 20 years ago and has been running her business pretty much since graduating. Gabriela is the author of 4 books. She has a Mas...

E149 My Christmas Gift to You: Self Belief that It is absolutely possible for you to understand how money works in your business

December 22, 2020 01:37 - 11 minutes - 15.4 MB

Today I want to take us through the basic belief cycle – you may have seen this before or have had it explained to you before … and I especially want to use some of our beliefs about our ability to understand money as an example The basic belief cycle = we start with our beliefs and our thoughts - our thoughts and our beliefs lead to our feelings - our feelings lead to the actions we take - and then our actions determine the results we achieve - our results then impact our beliefs and out ...

E149 Self Belief: It is absolutely possible for you to understand how money works in your business

December 22, 2020 01:37 - 11 minutes - 15.4 MB

Today I want to take us through the basic belief cycle – you may have seen this before or have had it explained to you before … and I especially want to use some of our beliefs about our ability to understand money as an example The basic belief cycle = we start with our beliefs and our thoughts - our thoughts and our beliefs lead to our feelings - our feelings lead to the actions we take - and then our actions determine the results we achieve - our results then impact our beliefs and out ...

E148 Julie Goodall: Taking the Solo out of Solopreneur

December 14, 2020 19:00 - 34 minutes - 47.8 MB

Accelerate your Business Financial Confidence is starting soon - 6 week Accelerator program that will change your life completely and forever  https://www.healthynumbers.com.au/money/ When you understand how money works in your business your life changes completely and forever !! Julie Goodall takes the solo out of being a solopreneur and in this honest and practical discussion Julie shares the wisdom of building and growing her business over the past 6 years. Highlights in this interv...

E147 The One thing that will bring you more confidence than you could possibly imagine in your business.

December 07, 2020 19:00 - 11 minutes - 15.8 MB

A few weeks ago a came across this book: The XX Brain by Dr Lisa Mosconi Click here for more information Over the past decade we have come to know so much more about the brain – through neuroscience and brain studies and extensive research. Dr Lisa is especially interested in women’s health – and preventing dementia and Alzheimer’s One of the things Dr Lisa talks about in her book is the importance of sleep - for the brain I love to sleep - and to sleep well! It occurred to me that...

E147 How to have more confidence than you could possibly imagine !

December 07, 2020 19:00 - 11 minutes - 15.8 MB

Accelerate your Business Financial Confidence is starting soon - 6 week Accelerator program that will change your life completely and forever  https://www.healthynumbers.com.au/money/ When you understand how money works in your business your life changes completely and forever !! A few weeks ago a came across this book: The XX Brain by Dr Lisa Mosconi Click here for more information Over the past decade we have come to know so much more about the brain – through neuroscience and brain ...

E146 Jessica Freeman & The unexpected benefits of creating a Niche

December 02, 2020 03:14 - 40 minutes - 55.9 MB

Highlights from this episode: 1. What happens when you don't pay attention to the numbers?! You just might get a very pleasant surprise! 2. The unexpected benefits of identifying your niche - which she wishes she had done "much earlier" than she did: collaboration opportunities content creation speaking to your ideal client understanding the platforms they use in their business - this is especially important for Jessica  3. She tells us "I have a degree in design - not a business...

E145 Profit vs Revenue - what's the difference? and why does it matter?

November 23, 2020 19:00 - 8 minutes - 11.2 MB

Accelerate your Business Financial Confidence is starting soon - 6 week Accelerator program that will change your life completely and forever  https://www.healthynumbers.com.au/money/ When you understand how money works in your business your life changes completely and forever !! In today's episode: At least a couple of times a week someone asks me this question: What is the difference between Profit and Revenue? and why does it matter to understand the difference? In this short ...

E144 Cat Long and Jo Auburn: On building a business founded on purpose and friendship

November 16, 2020 19:00 - 54 minutes - 75.4 MB

Accelerate your Business Financial Confidence is starting soon - 6 week Accelerator program that will change your life completely and forever  https://www.healthynumbers.com.au/money/ When you understand how money works in your business your life changes completely and forever !! There are so many reasons to listen to this podcast 2 wonderful women working together to build a business our-Trace is all about doing good in the world Cat Long and Jo Auburn started this business in Mar...

E143 How do I get more client referrals?

November 09, 2020 19:00 - 13 minutes - 18.9 MB

The latest data from the 2021 Sales Enablement from Hubspot report says: * 84% of buyers now kick off their buying process with a referral. * 9 out of 10 buying decisions are made with peer recommendations. * 92% of buyers trust referrals from people they know Here is the one that I find most staggering ... and is the reason for this episode: After a positive experience 83% of customers would be happy to provide a referral - that's good to know!  BUT!! no-one is asking them for re...

E142 Tracey Bissett educates and empowers entrepreneurs to take control of & live their financial lives with confidence

November 02, 2020 19:00 - 45 minutes - 61.9 MB

This is a must listen episode for you if you have questions about managing your finances in your business. Tracy is warm and engaging and practical and interesting and knowledgeable ... and much more.  Tracey has worked with and supported thousands of entrepreneurs to secure the financing they needed to grow their businesses. Her hands on experience coupled with her formal financial education, Masters of Business Administration and Chartered Financial Analyst designation, position Tracey u...

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Jo Dodds
1 Episode

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