If you must make a corporate video...

English - June 05, 2024 20:08 - 10 minutes - 9.91 MB - ★★★★★ - 9 ratings
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Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:

Get out of the office for interviews

Shoot outside or in interesting locations, not just stale office settingsFrame shots creatively, not typical corporate talking heads=

Never use stock footage

Plan ahead and storyboard to avoid relying on generic stock clipsGet creative with illustrations, animations, or recreating scenes yourselves

Keep it super short

2.5 minutes max, no exceptionsIf you need more time, make it a series instead of one long video

Find the music first before shooting

Let the soundtrack inspire shots, edits, pacingBuild in natural transitions around musical cues

Pay for color grading

Adds a premium, polished look that elevates it beyond typical "video"Differentiates it from amateur productions