6 Reasons Content Marketing Is King and how it helps in changing careers with Kingsley Grant
Smooth Career Change: Over 40 | Midlife Professionals | Aspiring Coaches, Speakers, Authors | Entrepreneurs
English - July 04, 2017 09:00 - 28 minutes - 23.2 MB - ★★★★ - 1 ratingCareers Business Technology advice business career careerchange dream influence legacy lifestyle significance transition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What is Content Marketing?
First from Dictionary dot com:
a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Second, from Content Marketing Institute dot com:
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
In this episode, you will hear why I think Content Marketing can be a game changer for changing careers.