Somehow, on the surface, it would seem that making a career change and content marketing techniques are not a fit. What does content marketing techniques and branding have to with this idea of a smooth career change?

If you are having this thought, it is understandable. It shows that you are very astute and a critical thinker. This is one of the objections or push back that was anticipated and was quickly acknowledge and addressed in this episode.

What you'll find within the episode is that content marketing is something that you do on a daily basis without realizing you are, which in turn feeds into branding.

Guests