How starting a business with a clear mission can lead to success - Craig Henderson from Extract Labs

On this episode Tom is having a chat with Craig Henderson, the CEO of Extract Labs. After getting fired from his full-time job, Craig decided to take his career into his own hands and opened a CBD extraction company in Colorado. Craig talks about the hardship of starting a company and how his need to help people helped him grow his business from a one-man show in his garage to a multi-million dollar company.

Other topics discussed:

How did Craig end up working with cannabis? What did Craig learn from working with various cbd start-ups? How was it to transition from the military, to having a job, to being your own boss? How did the business grow so fast? Why does Extract Labs keep everything in-house? What were the biggest challenges Craig faced when starting a business? How important is it to have a mission when starting a company? What is white labeling and is it a good way to enter the cannabis industry? What is the difference between broad spectrum CBD, full spectrum CBD and CBD isolate? Why did Extract Labs enter the European cannabis market? Europe vs North America - what are the differences in the CBD market? Does it pay off to start a cannabusiness during the risky times?

Links:

Extract Labs - https://www.extractlabs.com/

Facebook - https://www.facebook.com/1extractlabs/

Instagram - @extractlabs

Youtube - https://www.youtube.com/extractlabs

LinkedIn - https://www.linkedin.com/company/extractlabs/

Snapchat - https://www.snapchat.com/add/extractlabs

Twitter - https://twitter.com/extractlabs