#57 - The Cannigma: Creating Relevant and Reliable Cannabis Content

Smells Like Business

English - June 13, 2022 21:00 - 35 minutes - 24.2 MB
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Previous Episode: #56 - HamCan: The First Cannabis Conference in Hamburg - Lenny Roots

Next Episode: #58 - ICBC: Bringing Cannabis Businesses Together In Europe - Alex Rogers

On this episode, Tom is having a chat with Elana Goldberg who is the CEO of The Cannigma, an online media that takes an evidence-based approach at answering all cannabis and cannabis related questions. The topics range from cannabis 101’s like how to roll a joint and how to cook with cannabis, to more in-depth scientific topics such as cannabis and cognition and CBD and superbugs, and everything in between.

Elana shares her story of how she moved from the world of journalism to cannabis and how she transferred the skills and knowledge she learnt along the way and applied them to the cannabis industry, and more specifically The Cannigma. Tom and Elana also discuss the importance of good cannabis education, and its role in helping move cannabis legislation and the industry (as a whole) in the right direction.

So if you feel like being educated on the importance of education in the cannabis space, then this episode is definitely for you!

Other topics discussed:

Why was The Cannigma created in the first place?Who are the founders of The Cannigma?How does creating content help bring online audiences together?What is digital content and digital journalism?Why is journalism so fast paced in the digital age?How difficult is it to find credible information on cannabis online?Why are so many new cannabis markets opening up? (Maybe)What was it like working for the Jerusalem Post?How did the pandemic affect the company?What range of cannabis topics does The Cannigma cover?How many users does The Cannigma website have?What is the business model of the company?Why is it so difficult for cannabis companies to promote their products?How important is it to be creative with so many cannabis marketing restrictions?Who is part of The Cannigma team?How do you manage a global team of employees?Who is Codi Pedersen?

Links:

Smells Like Business - www.smellslikebusiness.com
The Cannigma - www.cannigma.com
LinkedIn - www.linkedin.com/company/thecannigma/
Facebook - www.facebook.com/thecannigma
Instagram - @thecannigma

Related podcast episodes:

#38 - A Writer's Tale and the "Weed of Wonder" - Jules Marshall

#42 - What Does a Ganjier Course Look Like? - Max Simon from Green Flower

#55 - Leafwire: The B2B Network for the Cannabis and Hemp Industry - Peter Vogel