#43 - Bringing Danish Design to Cannabis Consumers - Simon Villum Folmann from HØJ

On this episode, Tom is having a chat with Simon Villum Folmann, the CEO and Co-Founder of HØJ - a company producing high quality cannabis accessories using Danish design and the latest technologies. The KLIP, which is HØJ’s grinder, and the KØL, which is their pipe, are the two products we dive into on this episode. Simon shares HØJ’s story from creating a concept, to producing a prototype, to eventually having a finished product available to the cannabis consumer.  He also explains the amount of research and development, time and effort, as well as money and investment needed to produce a good quality product, and how to get it out on to the market.

Coming from a sustainable background in solar energy, Simon emphasises the importance of using sustainable materials and practices, where possible. HØJ uses cork and recyclable aluminium in their packaging and products, and the company implements sustainable and ethical practices themselves. Simon also discusses the importance of well-designed packaging, why the UK is good for product development, but also the challenges Brexit has brought, as well as how to create a great user experience. 

Other topics discussed:

What does HØJ, KLIP and KØL mean?Why are grinders using such an old technology?Why is it important to slice or cut your weed instead of grind it?Can grinding cannabis ruin the integrity of the trichomes?Why is the UK good for product development?How has Brexit affected the company?What is recyclable aluminium?Why is cork such a good material to use for packaging?How important is it to create a nice and cosy environment and setting for first time cannabis users?Is hash more popular than marijuana in Denmark?

Links:

Website - www.hoj.life

Instagram - @hoj.life

LinkedIn - www.linkedin.com/company/hojlife/

Facebook - www.facebook.com/hoj.life

Related Podcast Episodes:

Episode with Max Simon from Green Flower - #42 - What Does a Ganjier Course Look Like?