#39 - Creating Unified Standards for the Cannabis Industry - Brett Puffenbarger from FOCUS

On this episode Tom is having a chat with Brett Puffenbarger, who is the Director of Marketing and Sales for FOCUS - The Foundation Of Unified Standards. Brett shares what it’s like working for FOCUS, and how they are working with different companies and government agencies to create compliances and unified standards to help better the cannabis industry. He also explains what kind of services FOCUS provides, and what kind of standards they are creating and implementing around the world.

Brett points out some of the issues in the cannabis industry,  how unified standards can address some of these issues, and how different governments and businesses are implementing these standards. Tom and Brett also discuss some of the pitfalls in the cannabis industry and what Europe should look out for.

Other topics discussed:

When and why FOCUS was createdWhat is “Good Highdeas”?How are different US states approaching cannabis legalisation?How should the US government approach the federal legalisation of cannabis?What can Europe learn from the US?How to post good content on LinkedInHow Brett manages his time between so many projects

Links:

FOCUS - https://www.focusstandards.org/

Good Highdeas - https://www.goodhighdeas.net/

LinkedIn - https://www.linkedin.com/in/brettpuffenbarger/

Instagram - https://www.instagram.com/brettpuffenbarger/

Previous Episode with Brett Puffenbarger - #20 - Bridging the Gap From Bong to Boardroom

The CannaBS Detector Podcast - https://podcasts.apple.com/fi/podcast/the-cannabs-detector/id1422449205