#24 - Moving From Ireland to Canada to Kickstart My Cannabis Career - Matthew O’Brien from Four PM

On this episode Tom is having a chat with Matthew O’Brien, the founder of Four PM. At the age of 19 Matthew decided to skip University education and move from Ireland to Canada, with just $500 in his pocket, to start his cannabis career. The risk paid off. Matthew worked his way up from a budtender at a dispensary to head of inventory for a whole chain of dispensaries. Matthew has since gone on to create Four PM, a daily newsletter designed for people who want to stay up to date on all the new developments within the cannabis industry. He shares his story with us and gives great tips for any European dreaming of moving to Canada or the US to start their cannabis career. He also shares some great insights into what he thinks will be the next big developments in the cannabis industry. 

Other topics discussed:

What is the role of a bud-tender?Will the cannabis prohibition end any time soon? How to climb the corporate ladder in the cannabis industry, and do it quickly?The differences between small cannabis businesses and cannabis corporations.What is Four PM?Will we use cannabinoids other than CBD and THC?The role of bio-synthetics in the future of the cannabis industry.Is the Sativa and Indica model of categorising cannabis outdated?How can cannabis brands educate their consumers?What lessons on legalising cannabis can Europe learn from Canada?How could Ireland benefit from legalising cannabis?What can you do today to enter the cannabis industry?

Links:

Four PM
Four PM on LinkedIn
Matthew’s Linkedin
Dr. Ethan Russo

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