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#15 - How to Navigate the Alcohol and the CBD Markets at the Same Time - Thierry Florit from Green Times Brewing

Smells Like Business

English - October 16, 2020 21:16 - 28 minutes - 19.4 MB
Entrepreneurship Business Society & Culture cannabis cbd hemp marijuana europe entrepreneur business start-up Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed


On this episode, Tom is having a chat with Thierry Florit, the Co-Founder and Managing Director of Green Times Brewing, the first CBD beer producer in the UK. Thierry started the company together with his friend Carl Boon. The company was founded in 2018 and they have since managed to create 3 different types of CBD infused beer that are both gluten-free and vegan, including an alcohol-free option. Thierry talks about the origin of their idea, their plans for the future, the importance of being environmentally conscious, and the ins-and-outs of running a business that is a part of two challenging markets - CBD and Alcohol. 

Other topics discussed:

How long did it take to get from an idea to a finished product?Who are Green Times Brewing’s clients and customers?Is it hard to market and advertise CBD beer?What impact will the EU Novel Food Regulation have on CBD Beer?How and where is their CBD beer made?Why is Green Times Brewing using Broad-Spectrum CBD instead of CBD isolates?How did they manage to collaborate with Northern Monk Brewery?How has the company evolved since it's inception?What were the biggest challenges they had to overcome?

Links:*

Green Times Brewing

Instagram

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