Scent Sells: How To Sniff Targeted Ads

Smell Ya Later

English - July 13, 2021 04:00 - 1 hour - 68.8 MB - ★★★★★ - 178 ratings
Fashion & Beauty Arts Technology beauty candles flavors fragrance perfume scent senses smell Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Big News, Gay Rights, and a Bi-Annual Q&A

Next Episode: I Smell Sex And [Redacted]

So you thought targeted ads would stop at just your eyes and your ears? No, they're coming for your nose as well — in fact, they've been there and you may or may not have even been aware of it. Some such companies like our guests for this episode, Air Aroma, are responsible for curating the olfactive vibes in any kind of space, from hotel lobbies to fancy stores, homes of the rich and famous, car dealerships, cruise ships, airline lounges, and even medical offices. In this episode, we discuss scent marketing and just how effective an odor can be for experiential value, emotional manipulation (in a good way), as well as capitalist agendas.

[What we smell like: Vilhelm Parfumerie Moon Carnival, Juliette Has A Gun Not A Perfume]

Find more info, episodes, and merch at Smellyalater.live

Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.

Leave a (nice) comment & (5-star) review wherever you stream, and if you feel so inclined, respond to our Spotify episode prompts please!😇

As always, thank you for listening <3