All Work & All Play With Hawthorne
Smell Ya Later
English - October 13, 2020 04:00 - 47 minutes - 32.4 MB - ★★★★★ - 178 ratingsFashion & Beauty Arts Technology beauty candles flavors fragrance perfume scent senses smell Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
THE LAST FRONTIER in the customization of beauty…is fragrance. Many have tried, many have failed. And then there came Hawthorne, a brand created to match you with not one, but two custom scents: one for work and one for play. But HOW? In this episode, we grill Phillip Wong and Brian Jeong, co-founders of the brand, about how Hawthorne was created, the algorithmic sorcery involved in matching their customer with two different but complementary scents, and what the future of customization in beauty looks like.
[Fragrances mentioned: Yves Saint Laurent Black Opium, Giorgio Armani My Way.]
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