Preparing for Crisis Management

In today’s podcast, we’ll discuss crisis management with a focus on long-term care facilities. Our guest expert is Jonathan Bernstein, founder and president of Bernstein Crisis Management. He has more than 30 years of experience in the field, and is the publisher of Crisis Manager, an email newsletter written for “those who are crisis managers, whether they want to be or not.” He’s also the author of Keeping the Wolves at Bay Media Training, a manual focusing on crisis management, and Manager’s Guide to Crisis Management by McGraw Hill. Bernstein is frequently interviewed by national and international media outlets about various crises du jour. A PR Week feature story titled “The Crunch Time Counselors” identified Bernstein as one of 22 people who should be on the speed dial in a crisis. And Businessweek featured his perspectives in an article titled “Masters of Disaster.” He is a frequent contributor to the “Crisis of the Week” column published by The Wall Street Journal.