Danny Armstrong, ShineWing Australia - The 5 steps for engaging Asian Partners

Introducing Danny Armstrong 安思崇, Managing Partner of ShineWing Australia, taking you through the 5 step journey Australian companies in agriculture & food, typically go through when engaging with Asian partners.

From minority investments for strategic supply lock-ins, capacity increases to leverage distribution, process & management transference to exit & succession paths;

We also discuss profitability & business synergy, then dive into the "Chinese Greater Bay Area" eleven cities including Hong Kong, Guangzhou and Shenzhen, with a GDP greater than Australia & 68 million people.

Danny includes key points to be aware of including the application of policy, running out of money if you're successful (yup) and the kind of advice to look out for.

This was filmed directly after Mr Armstrongs keynote address at the Australia China Business Council & Asialink Greater Bay Area (GBA) event, an evening that included Andrew Whitford, Chair of AustCham Hong Kong’s GBA Committee, Louis Chiam, Partner at King & Wood Mallesons, Michele Clemens, COO of Wiise & Nick Henderson of Asialink.

Thank you to Virginia Birrell, the ACBC team, ShineWing Australia & Asialink for the opportunity to bring you this interview and thanks for watching!

This Interview produced by Bravo Charlie | http://bravocharlie.tv

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