![Smart Marketing for Small Nonprofits artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts123/v4/71/37/cc/7137ccb4-7983-0b60-c668-3b37b545834e/mza_5559513836700916626.jpg/100x100bb.jpg)
Want Better Email Open Rates in 2020? Make It Personal.
Smart Marketing for Small Nonprofits
English - January 05, 2020 17:00 - 20 minutes - 21.1 MB - ★★★★★ - 16 ratingsNon-Profit Business Marketing donorattraction donorretention fundraising marketing marketingstrategy nonprofit nonprofitmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: My New Year's Wish for You and Your Nonprofit
Next Episode: Your Nonprofit Can’t Ignore THIS in 2020!
One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication. But it’s more than just adding your recipient’s name to your greeting or subject line. Explore the power of personalization in this week’s podcast.