‘Micro’ Monthly Giving Campaigns. How to Re-engage Donors in Uncertain Times
Smart Marketing for Small Nonprofits
English - June 21, 2020 16:00 - 28 minutes - 26.5 MB - ★★★★★ - 16 ratingsNon-Profit Business Marketing donorattraction donorretention fundraising marketing marketingstrategy nonprofit nonprofitmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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As you work to shore up your nonprofit’s financial position, it might be time to look at your lapsed donors and see if you can re-engage them with your organization. Today we talk about a re-engagement strategy that speaks to this time: invite them to participate in a “micro” monthly giving program, which would allow them to support a cause they have a history with without breaking their budgets.