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5 Marketing Tips To Keep Major Donors
Smart Marketing for Small Nonprofits
English - November 17, 2019 17:00 - 16 minutes - 15.3 MB - ★★★★★ - 16 ratingsNon-Profit Business Marketing donorattraction donorretention fundraising marketing marketingstrategy nonprofit nonprofitmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Increase Your Nonprofit's Search Engine Ranking
Next Episode: How To Launch and Market a New Major Donor Society
Like many other things in life, fundraising tends to follow the 80/20 rule. The top 20% of your donors are probably contributing close to 80% of all your fundraising. (In fact, there are some well-respected fundraisers who will argue it’s more like 90/10.) And not only are your major donors writing the largest checks, they are also some of the most consistent supporters of your organization. Today’s podcast focuses on the specific marketing efforts your organization can do to keep these special donors engaged.