#16 Pierre-Nicolas Hurstel CEO & Co-founder at Arianee (Block Chain Solution)

Smart Creation

English - January 17, 2020 06:35 - 25 minutes - 20.3 MB - ★★★★★ - 5 ratings
Business Arts Fashion & Beauty fashion sustainable fashion fashion manufacturer sustainability conscious rse developpement durable responsable premiere vision Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #15 Ruth Farrell - Global Marketing Director at Eastman NaiaTM (cellulosic yarn)

Next Episode: #17 Kutay Saritosun, Director of Fashion Brands at Bluesign Technologies (Consulting firm for your sustainability strategy)

This week we are meeting with Pierre-Nicolas Hurstel. After years in consulting and in the world of fashion trade fair in the US, he cofounded Arianee. The Arianee project is an independent, participative - organization whose mission is to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee protocol. In this episode Pierre-Nicolas explain the block chain technology and how it can help the fashion industry in its fashion transition to a more transparent and sustainable industry.

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:50 : Pierre Nicolas presents himself and his company Arianee

03:10 : What is the Blockchain technology ?

08:15 : How to integrate Blockchain at the Fashion industry ?

13:22 : Explications about the digital ID of a product and use case of the vegan brand : Poetic Paris.

15:58 : Facilitation of the resale en after sales programs of the product with the Blockchain technology

17:08 : The use case of Ba&sh, with the new "resale button" to sale second-hand directly on their own website.

21:30 : What does Pierre Nicolas wants to close the door in our industry ?

22:20 : What does he look at to get inspired ?

22:57 : What is the last piece of clothes he bought?

24:12 : Who he would like to listen in this podcast ?

KEY LEARNINGS

The blockchain give the chance to solve the traceability problem and give back confidence between client and saler on a product.

The transparency became a big expectation for the clients in their relation with the brand.

The integration of the second hand by clothes brand like Ba&sh is a key of the futur evolution of the fashion market, everything is growing in direction of the circular economy and we need techno to accompany this kind of new practices

Stopping the ignorance in our industry, knowing where the products are from and by who they are made. We need to become aware of the deviances of our industry on the ethic and the ecologic points.

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