What do design, branding, good bourbon, and a Norwegian architect firm have in common? It’s the thread to this episode’s interview with John Patrick Winberry, founding partner, chief wrangler, and architect at the UP studio.

UP is a small, nimble boutique Architecture, Interior, and Brand Design firm that believes all disciplines can live together within a given project. If you’re a client, you get the design, but maybe you need signage, a new brand, or marketing to go with that new building. That’s where UP comes in.

That belief of a turnkey solution makes for an interesting conversation. At 38, Winberry, on the young side of the profession, starts us out with the path he took to start UP – a path that might involve sneaking into a Richard Meier house along the way.

Enjoy the episode.

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Music courtesy of Sounds like an Earful from Creative Commons Vol. 1 (Check them out – they have a slew of great, free music.)