Why the Traditional Approach to Saving Money No Longer Works with Anita Newton

"It’s the emotions and habits that create a powerful formula for financial well-being.” - Anita Newton 

A recent study revealed that money negatively impacts 52% of adults’ mental health in the U.S. - and 4 in 5 of those individuals say it causes them to lose sleep at night. There’s a problem in today’s world with money, and it’s time we address that the traditional approach to saving isn’t working anymore. Join Dr. Michelle Robin as she invites Anita Newton from CommunityAmerica Credit Union to highlight some key findings their in-house Innovation Lab have discovered about our spending habits. She will also share how they are helping members (customers) approach their money story and why it matters to their success. Additionally, she’ll explain some tools and resources they offer their members that work better in today’s financial climate vs. the traditional approach. Anita will also tell why she’s passionate about helping others reach their financial goals, which includes her personal money story. Get ready for a conversation rich in tips that can help you take your next small step on your financial well-being journey.

About Today’s Guest

Anita Newton currently serves as the Chief Innovation Officer of CommunityAmerica Credit Union. Her mission is to create digital products and services that will help us deliver peace of mind to our members. The Innovation Lab has received numerous awards, and their work has been mentioned in USA Today, Forbes, and the Kansas City Business Journal. Newton has spent the last 20 years helping marketing organizations both large – P&G and Spring – and small – Zave Networks, myEdmatch, and Adknowledge – grow. She currently advises a startup called Mighty Good Solutions, a consumer goods company that makes products that are currently sold in Walmart, Bed, Bath & Beyond, Target, and Amazon. Newton helps support the community by serving as Trustee of the Kauffman Foundation and Cristo Rey, Board Committee Chair for the University of Kansas Liberal Arts, and co-chair Rose Brooks 2019 Cabaret. Newton was the 2018 Recipient of the Athena Award. She has also taught startup marketing through the Kauffman Foundation’s Founders School and FastTrac Venture programs. She is a graduate of the University of Kansas and Harvard Business School. Anita currently lives in Prairie Village with her husband, two children, Sydney and Spencer, and two goldendoodles, Scout and Bailey. 

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