Small Business Power Hour | Theo Ruby Marketing
23 episodes - English - Latest episode: over 1 year ago -The Small Business Power Hours have been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.
Each week we will go through common challenges and ask a panel of business leaders to give their top tips to overcome these questions and grow your business.
https://www.theoruby.com/
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Quick Marketing Tips: Ask The Audience a Free Content Research Tool from Neil Patel
September 13, 2022 10:45 - 4 minutes - 4.57 MBQuick marketing tips to grow your business in five minutes or less
Power Hour 20 | Understanding the Power of Content
October 12, 2020 11:35 - 1 hour - 115 MB“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create an occasional blog and schedule a few Facebook posts and hope for the best. www.theoruby.com After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers. In ...
Power Hour 19 | Top 5 Tips to Power-Up Your WordPress Website
September 18, 2020 10:11 - 45 minutes - 83 MBLearn how to get the most from your WordPress website with these 5 tactics to improve the key elements of your website. Each Tip will include a practical example and resources you can take away to improve your own site instantly! 1) Speed up your site to load fast from any device 2) Drive organic traffic from Google 3) Know where your traffic is coming from and why 4) Turn leads into customers with a simple marketing funnel 5) Stay on top of updates /security and backups so you're never...
Power Hour 18 | Simple Automation for Entrepreneurs
September 14, 2020 09:12 - 47 minutes - 87.4 MBWe all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all. These simple automation tactics will help you to save valuable time every day and focus on other areas of your business. 1) What is automation? 2) How can automation benefit my business? 3) The best free automation tools to supercharge your business 4) Practical use – get a demo of the best automation flows 5) Q&A Make your productivity apps work harder for you by integrating them...
Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders
August 24, 2020 12:21 - 52 minutes - 97 MBSpecial Co-Host: Azim, Karimjee, The EPS Partnership Understand your financial performance and manage your time efficiently to achieve your financial goals. Find out more here www.theoruby.com/events We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all, it’s easy to lose focus. You can’t see the wood for the trees! Sound familiar – this session will provide you with some insights and some tips to stay in control of your finances,...
Power Hour 16 | How to hire an Associate in these challenging times
August 13, 2020 15:21 - 55 minutes - 102 MBSpecial Co-Host: Nipa Patel, NP Employment Solutions See all our events here www.theoruby.com/events In this session we will discuss how and why to hire your first Associate by understanding the difference between a freelancer and Associate and the best place to find them for future business success. HR Consultant Nipa Patel As your business grows you will be faced with making a decision to hire an Associate. Many business owners opt for hiring Associates as a cost-effective solution to ...
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Special LinkedIn Expert!
August 10, 2020 09:00 - 1 hour - 116 MBFind out how to supercharge your LinkedIn profile and grow your network to form lasting relationships Special co-host Celia Rizothanasi the "Queen Bee of LinkedIn" will join us to give a deeper insight into how you can optimise your LinkedIn profile. In this interactive session, Celia and I will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of Link...
Power Hour 14 | How to drive customers to your website (without paid ads)
July 15, 2020 11:32 - 45 minutes - 105 MBHow to drive customers to your website (without paid ads) Friday 3rd July 2020, 12 pm (BST) on Zoom In this session, we will discuss digital marketing tactics to attract customers to your website without the use of paid advertising. By understanding how to monitor and attract an engaged audience you can cut through the noise, creating lasting relationships to grow your business. “How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action ...
Power Hour 13 | Understanding WordPress & Optimising Your Website
July 07, 2020 06:37 - 50 minutes - 92.1 MBIn this session we will learn how to safely navigate the WordPress dashboard while making the important first steps to build your next website. www.theoruby.com/news 1) Simply edit Pages, Media and Blog Content 2) Update plugins and extra functions 3) Add logo’s & straplines in line with your brand guidelines 4) Select a theme to give your website the desired look and feel of your business 5) Set “Global” font styling so you never have to worry about formatting again! 6) Easily create...
Power Hour 12 | Design your website on a budget – WordPress 101
June 30, 2020 14:39 - 55 minutes - 128 MBWordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share. It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe. This WordPress 101 session will explain the basics of setting up and building a website for your business. With our 10 step process you will be given the tools and knowledge to create...
Power Hour 11 | Easy SEO: How to rank higher on Google. Part II Keywords
June 22, 2020 11:39 - 40 minutes - 93.7 MBIt may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost from an agency. www.theoruby.com/news In this session we will cover: • Understanding what keywords are and how they help SEO • How to perform simple keyword research • Keyword Planning – Free tool and overview • Using Google Analytics to fi...
Power Hour 10 | Special Panel Discussion: Lockdown: How 3 small businesses coped with the crisis
June 17, 2020 09:35 - 58 minutes - 134 MBLockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if there business will recover, whilst others have been unaffected or even grown during the pandemic. Power Hour 10 will be a panel discussion with 3 West London Based business owners, to share their success and failure with you. We will dive into the steps they took to maintain normality and the outcome so that you can hopefully learn from their journey. There will a networking e...
Power Hour 9 | Trello: Stay focused and organise your day in minutes
June 17, 2020 09:21 - 50 minutes - 115 MBTrello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life. www.theoruby.com/news Power Hour 9 will teach you how to use Trello effectively for your business. Starting with the basics of how to create a card and store it safely and then dive into new features to let it work harder for you by syncing with other apps and some automation hacks. It’s minimalistic and simple structure makes it g...
Power Hour 8 | Helping Therapists find new clients online in 2020
June 10, 2020 11:27 - 1 hour - 170 MBFirst 15 seconds 1) Navigation 2) Image 3) Introduction 4) CTA Engaged users 1) Build a clear picture of what you offer 2) Showcase your strengths and experience 3) Drive users to call / email / follow you SEO – Driving clients from Google SEO is a crucial part of marketing and can be much simpler than people make out. Power Hour 7 was on SEO the video, audio is not live yet but you can see the preview here www.theoruby.com/news · On page SEO · Image Optimisation · Page Speed ...
Power Hour 7 | Easy SEO to optimise your website for Google (Part 1)
June 08, 2020 21:14 - 1 hour - 143 MBSearch Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google and other search engines. In Power Hour 7 we will cover: Basic On-page SEO - Title, Meta, Alt & Social Sharing links Image Optimisation – Let google “see” your images and keep them small and sharp using free tools. Page Speed – Optimise your load times for google whilst keeping your users happy. Links – Internal / External and Backlinks to increase your ranking with a si...
Power Hour 6: Free Social Media Management with Hootsuite
May 29, 2020 12:57 - 1 hour - 155 MBPower Hour 6 - Simply your social media with Hootsuite See the full highlights on www.theoruby.com/marketing-guides Social Media can be a minefield and even the most engaged social media users . Hootsuite is a powerful free tool to help you to promote your business and engage with customers online for free. We will be covering everything below plus more! Friday 2pm (BST) on Zoom Setup How to use Hootsuite for free 3 channels / 30 posts Streams – a birds eye view on all of your social...
Power Hour 5 | Canva: A Non-Designers Dream
May 13, 2020 15:34 - 1 hour - 175 MBPower Hour 5 - Canva: A Non-Designers Dream. Learn how to design engaging social media and website images for your business for free. With Theo Ruby Marketing special Co-Host Sarah Dosanjh (Aka The Binge Eating Therapist) 1) Why use Canva for Your Business? 2) Setup & Basics 3) Design Tips & Tricks 4) How to share and repurpose 5) Q&A Find out more by visiting www.theoruby.com/news We are also offering a free 30 minute marketing consultation, for more info please email theo@theoruby...
Power Hour 4 | How to Drive Customer Engagement with Google Business
May 05, 2020 17:20 - 52 minutes - 120 MBThe best way to improve your local SEO and drive customer engagement for free is with Google Business This interactive workshop will give you an insight into the power of Google Business. Some of the features you should be using include: Maps Result - to highlight your business on google maps Free basic website to get you started Contact info including phone, email, website and appointment link Branded images and photos of your work and team Posts, content and offers Question and A...
Power Hour 3 | Video Conferencing for Business (Zoom Training)
April 15, 2020 11:00 - 28 minutes - 65.7 MBHow to use Zoom for your business | Comparing the top 3 video conferencing tools plus deep dive into hosting, recording and streaming e-meetings using Zoom Top Tip: Try to stick with what people know. If your clients have been using a solution for years then why change if you don’t need the extra features. Setup Productivity Recording Q&A www.theoruby.com www.theoruby.com/marketing-guides #zoom #videoconference #google #meet #emeet #marketing #sme
Power Hour 2 | Digital Marketing Clinic
April 08, 2020 16:00 - 58 minutes - 135 MBThe weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely. www.theoruby.com Our 2nd session is a Digital Marketing Clinic focusing on: 1) Which video conferencing tools suit small business owners? 2) Is email marketing still a must to reach customers? 3) How do I create a professional email account? 4) How can I make my blogs and articles work harder for me? 5) What ca...
Power Hour 2 - Digital Marketing Clinic
April 08, 2020 16:00 - 58 minutes - 135 MBThe weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely. www.theoruby.com Our 2nd session is a Digital Marketing Clinic focusing on: 1) Which video conferencing tools suit small business owners? 2) Is email marketing still a must to reach customers? 3) How do I create a professional email account? 4) How can I make my blogs and articles work harder for me? 5) What ca...
Power Hour 1 | How to Stay Productive at Home
April 01, 2020 16:00 - 40 minutes - 30.1 MBThe Small Business Power Hours have been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely. Our first hour focuses on how to stay productive and looks at Social Media Productivity Tools Zoom / Video Conferencing Routines Healthy posture & eye health Smart assistants Register for an upcoming Power Hour here https://www.theoruby.com/ or email [email protected] if you would like to join the Pa...
Power Hour 1 - How to Stay Productive at Home
April 01, 2020 14:16 - 40 minutes - 30.1 MBThe Small Business Power Hours have been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely. Our first hour focuses on how to stay productive and looks at Social Media Productivity Tools Zoom / Video Conferencing Routines Healthy posture & eye health Smart assistants Register for an upcoming Power Hour here https://www.theoruby.com/ or email [email protected] if you would like to join the Pa...