On today’s Small Business Japan show I talk with Elizabeth Mueller, owner of Be Here, a company focused on creating individual experiences and immersive travel packages for tourists visiting Japan. Elizabeth has been focused on widening the distribution of tourists across Japan since 2016 when she founded Be Here. She was an accidental Japan-preneur as her affinity with the country started in 2015 during a work trip when she came to Japan to study the benefits of tourism in depopulating communities.