From his first sip of premium sake at a New York City Japanese restaurant, Timothy Sullivan’s life path was changed. First starting an online resource for sake information at UrbanSake.com, then being awarded in Japan the title of Sake Samurai, becoming a Global Brand Ambassador for Hakkaisan Sake Brewery, then an instructor at the Sake School of America and a WSET Level 3 sake educator, and most recently the Founding President of the American Sake Association.