Branding your business; Shelly Brander (yes, that is her real last name)  is an expert on the topic as well as being the owner of two retail  operations and Internet based business integrated with her retail  operations. During this conversation, Shelley explained how branding and  advertising are linked. She also told about logos and updating them.  This was an hour packed with lots of information that is invaluable to  those that hear the message.