Listeners of Small Business Conversations know that Tom Shay loves to stress the importance of understanding financial information and being able to make decisions based on numbers instead of just guessing. Ruth King joins Small Business Conversations to bring additional and unique thoughts on financial understanding. 


During the program, Ruth explained the need to create a budget by starting with an answer to a very difficult question; How much profit do you want to have in your business?


As an author, consultant and lecturer on small business, this is an hour that is packed with financial information that can be of great assistance to any small business.