Devon Clements discusses "brand voicing" for small businesses with Tom Shay on Small Business Conversations

Do customers identify your business because of low prices? Is it because it is you, the owner, is seen and heard in your advertising? Perhaps your business is known for supporting a local animal rescue organization.

None of these are brand voicing.

Listen as Devon Clements of J Schmid Creative Agency explains, discusses and shares examples of how developing the way you connect with your customers can retain customers and bring new customers to your business. That is brand voicing.