How to Create a Visual Brand

Maura Kelpy, founder of Veggies & Vodka and Maura K Creative, joins the show this week! Maura runs her own successful graphic design business (in addition to her wellness community under the Veggies & Vodka umbrella) and shares with us specific actions to take when crafting your own visual brand. You know, the look and feel of your business where customers can recognize you in an instant.

Here's an excerpt:

"So when I take on a branding project for a client, I often start with a  Google questionnaire. I ask a lot of questions about the person themselves if it's a personal brand or more about their company as a whole and their values. I do a deep dive into what they're trying to express through their logo first, and who their audiences are that we're trying to attract. Your visual brand really encompasses so much more than just a logo, right? It's also your colors, your typography, and even your imagery - how you use your photos, or how you take photos of yourself. You really want this whole consistent look between all of these elements, because it creates this reliable and solid experience for your customers as they start to know and understand what to expect from you. That way, when they see your brand everywhere they will start to recognize you, and that builds trust."

Connect with Maura on her website for Maura K Creative or her wellness community, Veggies & Vodka.