Episode 33: Leveraging LinkedIn to Grow Your Business

Our guest this week, Claire Davis, started out as a corporate warrior. After multiple lay-off situations (we joked that this episode was more like a cautionary tale) she turned to entrepreneurship. Claire founded Traction Resumes and began focusing on being a career coach and resume writer for professionals. She shows them how to expand their network strategically, what to include in a compelling resume, and how to interview for success. We discuss how all of this translates for small business owners, including how to frame your LinkedIn personal and business profile to attract the clients you want.

The Start

Grew up in CA with entrepreneurial parents Saw budding candidates coming in, some needed more guidance than othersGraduated from Ohio University with a Journalism degreeImpacted by several layoffs, reevaluated her career path

The Shift

Founded her own career coaching and resume writing businessCOVID-19 has rocked the job market, causing an increase in her businessTeaches professionals a viable way to continue to grow their career despite obstacles

The Strategy

Industries such as Hospitality, Oil and Gas may be changed forever due to COVIDReviews her client's work experience - focusing on how it translates as value in their careerLeveraging expertise, translating it to other industries

The Action

LinkedIn profile should focus on the value you bringA clear title and value statement by your name as well as testimonials are powerful tools on LIwhat problem do we uniquely solve for our customerLinkedIn features to check out - voice memos and storiesPost value-laden content frequently on LinkedInLinkedIn is a largely untapped networking platform for entrepreneurs when compared to FB and IGConsistent, intentional, genuine, messages each day on LI is a solid way to increase your network and client-base

The Mindset

Start before you're ready!Having an online business uniquely positions entrepreneurs to have expansive reach and a supportive communityWorks with a fitness and nutrition coach, time blocks her calendar each morningGoals and Vision Scale through creating a course to teach others these skills so they can use her strategies for the rest of their career  Our first digital courses: List Builder's Society, Hilary Rushford and Rick Mulready's Facebook + Instagram Ads Foundations  

The Wrap-Up

If you could only listen to one music artist for the rest of your life, who would it be? Steely Dan

Where can people find you online?

WebsiteInstagramFacebook