Episode 29: A Kid's Print Publication Dedicated to Global Change

Our guest this week, Nadine Fonseca, is the Co-Founder and Managing Director of Mighty Kind. This beautiful publication, available in both print and digital versions, is a 'kid's magazine that focuses on developing kindness and empathy as a foundation for anti-bias education, global citizenship, and service.' Born and raised in the San Francisco Bay Area, Nadine was surrounded by a thriving atmosphere of diversity and colorful culture. Having moved out of state with her husband and kiddos to the suburbs lacking this, she began to create experiences for her kids to learn about various cultures, diversity, and inclusion. She figured other parents would want this as well, so she surveyed over 500 parents from 22 different countries. The results from that survey sealed the deal and Mighty Kind was born.

The Start

Team of moms across 5 time zonesLaunched the first issue September 2019 Solidified internal messaging of what they stood for before anything elseCreated their structure from four pillarsIdentified a printer and fulfillment centerLeverage key apps and platforms to manage such a complex process of magazine production

The Shift

Due to COVID, partnerships with independent book stores has diminishedChallenge of ecommerce as people cannot touch and flip through their pages to feel and validate the price point as an educational resource

 The Strategy

Participating in online publicity opportunities such as IG story takeoversSales keeps them afloat but the work is the most important, the message, the missionPartnering with charitable organizations and foundations to deliver their message

 The Action

Creatives can send submissions or collaboration interest via www.mightykindkids.com Tips for pitching to your content - run with the ideas they mention and make it your ownFocus on the thought and purpose behind your pitchCraft your pitch in a way that is unique to you and your experiences

The Mindset

Lesson learned: Embrace a compassionate mindset and the fact that some loved ones will support you in different ways Lesson learned: stop apologizing for trying to do something good and making yourself small in the process.Give yourself grace. Map something out and allow the day to happen as it's going to happen. Goals and Vision Become a nonprofit organization with a team that spans countries, cultures, and voices. Create a foundation that funds great works focusing on social-emotional skills, antibias, antiracism, diversity and inclusion, mental health Fund service projects that are organically derived by young kids 

The Wrap-Up

If you could listen to only one music artist for the rest of your life, who would it be? Whitney Houston

Where can people find you online?

WebsiteInstagramFacebookTwitter

** They are grant recipients from the iFund Women Foundation for Latinx and Hispanic-owned businesses. There is currently a live crowdfunding campaign here:  https://ifundwomen.com/projects/mighty-kind