Episode 22: Growing a Lucrative Affiliate Marketing Business via Facebook Groups

Small Business, Big Mindset

English - August 11, 2020 05:00 - 36 minutes - 24.8 MB - ★★★★★ - 16 ratings
Entrepreneurship Business small business women in business entrepreneurs micro business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 21: Becoming a Full-Time Blogger; Starting and Monetizing a Blog

Next Episode: Episode 23: Making the Move to Professional Public Speaking

Growing a group on Facebook can be a powerful tool in scaling a business, and, in the case of our guest this week, it can be the foundation of the business itself. Erica Marie created and runs Erica's Steals & Finds VIP Group. We met via another successful entrepreneur and social media guru, Jasmine Star, who runs the company and group Social Curator.

Erica is a mom of four boys and when her youngest headed off to school, she realized she needed to do something for herself. Like many stay-at-home moms, she had dedicated her life to her kiddos and found she had lost herself along the way. Seeing 'influencers' posting pictures of perfect outfits, perfect homes, perfect lives started to make her feel badly, she wanted to create a safe space for women to be themselves. She loved her friends, she loved shopping, so her deals Facebook group was born.

In two years she has grown her group to over 45,000 women and has expanded her team to 5 virtual assistants. Take a look at our discussion highlights:

The Business of Affiliate Programs

Becoming an Amazon affiliate, navigating the rulesExpanded to Jane, Shopstyle, and rewardStyle

Attracting Members

Growing a deals group from 40 members to over 45KThe power of authentic posts and genuine communityGiveaways with specific incentives

COVID and Facebook Rules

Navigating Facebook rules for deal groups (and most groups that take traffic off the platform)Posting 50-90 times a day with a shifting algorithmThe drastic drop in Amazon commission during COVID-19Change of focus from cute clothes to personal care essentials and supplies

The Reality of Being an Entrepreneur

Continuing on no matter what, this is business #6First two years reinvesting in the businessWorking 16 hour days with a household of essential workers

Business Game Changers

Getting super clear on niche ideal customerTracking engagement on public page to grow private groupEncouraging group members to post their buys and experiencesHiring help, Chalene Johnson's program 'How to Hire'Empowering 5 overseas virtual assistants

Growing an Email List

Suggested platform, FlodeskHosts strategic giveawaysReminds audience that Facebook could shut them down, email is forever

Moving Forward - Goals and Visions

Empower her team to grow and take on more Continue to increase the pay rate for her virtual assistants so they can buy homes, etcExpand upon ways her group can impact the world

Muscle Creative Wrap-Up

If you could listen to only one music artist for the rest of your life who would it be? The Offspring

Where can people find you online?

Erica's Steals & Finds VIP Group Instagram Facebook